Kim Kardashian opened the first pop-up space of her underwear brand Skims in Los Angeles in The Grove shopping center. It will be open until May 7.
The brand was only represented online, as well as at Nordstrom and Selfridges department stores.
Next year, Skims may have its permanent offline store, not related to retail chains. Also, Kim, whom Forbes recently recognized as the owner of a billion-dollar fortune, plans to produce swimwear, make a line of clothing for workouts, and a full-fledged male line, WWD reported.
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Last spring, Kim Kardashian donated part of the proceeds from the sale of the Skims cotton collection to the Baby2Baby charity to help those affected by the COVID-19 pandemic.