The annual rating of the thirty most valuable Italian brands from the marketing research agency Kantar has made a rating for the current year.
The leader of the rating for the third time in a row was Gucci. Over the year, its value has grown by 12% to $ 33.8 billion, WWD reported.
Prada, Fendi, Bottega Veneta, Armani, Bvlgari and Salvatore Ferragamo are also included in the rating.
The BrandZ list is formed on the basis of the analysis of the financial performance of brands and consumer surveys.
Previously, Gucci entered the top ten most popular brands in early 2021 on the Lyst online platform.