Kendall Jenner is facing accusations of cultural appropriation, Page Six reported.
This time around, it’s over the new ad campaign for her 818 Tequila.
The 25-year-old model is featured in new photo and video promos for the brand, recorded on an agave farm in Jalisco, Mexico.
Throughout the ad, the runway pro wore jeans, a cowboy hat, and a loose cotton shirt over a tank top.
For many, however, this look capitalized on stereotypes associated with Mexican farmers.
Jenner has yet to respond to the backlash.