Rihanna presented the first Fenty Parfum fragrance as part of her Fenty Beauty brand.
Nothing is known about the notes of the fragrance, which adds some intrigue to the upcoming launch. Rihanna describes the composition as sensual, confident, and sexy, Buro24/7 reported.
Conceptually, Fenty Parfum is an intimate unisex fragrance that reflects everything you feel, everything you are, everything you want to be.
According to Riri, the scent is raw, sensual, spicy, and sweet at the same time.
In the advertising campaign for Fenty Parfum, she offers to create associations and paint the composition with those emotions and impressions that you experience yourself.