Donatella Versace stars in new Versace ad campaign

12:43   28 January, 2022

Donatella Versace, creative director of the Versace brand, starred in the new advertising campaign for the spring 2022 women's collection. Her concept is based on family ties and warm relationships between loved ones, WWD reported.

Together with Gigi and Bella Hadid, regular visitors to the label's fashion shows, Donatella poses for stylish photos.

View this post on Instagram

A post shared by Donatella Versace (@donatella_versace)

“Family is always at the heart of everything I do, which is why I love Bella and Gigi so much. They perfectly exemplify the strength between sisters, and they share that message to our Versace sisterhood worldwide,” said the designer, adding that she wanted the campaign to be “a warm hug to the global Versace family at the start of 2022.”

Photos: Merta Alasa and Marcus Piggott.