Former Victoria's Secret Angel Elsa Hosk announces brand launch

Former Victoria's Secret Angel and successful model Elsa Hosk has announced the launch of the Helsa brand with Revolve Group. The new company will sell a full range of clothing, WWD writes.

The clothing will go on sale today and will include 48 styles in sizes XXS through XL. The collection includes knitwear, fitted pieces, basic and outerwear in natural shades. Prices will range from $88 to $658.

"The fabrics, colors and fits are inspired by my favorite essentials, the pieces I would bring to spend time on the islands outside of Stockholm," Hosk said.

The Swedish model's brand name was inspired by the word hälsa, which translates to health in Swedish.
"Helsa is my love letter to Scandinavia, where I grew up. It is a tribute to female empowerment and beauty as well as an ode to nature. In Sweden I was surrounded by people who were all feminists," the model explained.