Kim Kardashian to create private investment company

The star of the reality show 'The Kardashians' Kim Kardashian founded a private investment company SKKY Partners, which will invest in consumer and media business, Reuters reported.

Kim Kardashian, along with former Carlyle Group Inc partner Jay Sammons, will serve as co-founders and managing partners. The firm will reportedly invest in industries such as consumer products, hospitality, luxury goods, digital commerce and media, as well as consumer media and entertainment companies.

Kim Kardashian, 41, now has several successful business ventures, including lingerie brand Skims and cosmetics brand KKW. Products released under her name are very popular with young consumers because of the star's huge social media influence. In January 2022, for example, the Skims brand was valued at $3.2 billion.