American billionaire Elon Musk introduced his own brand perfume Burnt Hair under his own brand The Boring Company, Business Insider reported.
The perfume sells for $100 a bottle and is described as the essence of disgusting desire. Little is known about the scent's composition, but the company describes it as smelling like the smell of a candle at the dinner table, but without all the hard work.
'The finest fragrance on Earth!' Elon Musk tweeted.
Although the announcement of the sale of perfume initially looked like a joke and was called world-class trolling by some users, it turned out to be all true. The businessman noted that sales of the fragrance crossed the 10,000-vial mark, which means that in the first six hours after the product went on sale, profits were $1 million.