Swedish fashion brand H&M won the battle in a 23-year-long trademark dispute with adidas over the use of two-stripe design.
The Hague court ruled that two-stripe design on H&M sportswear is not a violation of adidas rights that is known for its three-stripe design. The proportions of stripes differ, and this means the users are not mixing the logos.
adidas sued the Swedish brand in 1997 on the basis that consumers were likely to associate H&M’s two stripes with the German brand, WPR reported.
The court ruled in favor of adidas several times, but H&M continued filing the appeals and reached the Hague court that made the final judgement.
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