Chanel Fashion House has virtually unveiled its first collection amid the COVID-19 pandemic, Vogue reported.
All fashion shows were canceled now, thus, Chanel's fashion show - which was supposed to be held on May 7 in Capri - took place online today.
View this post on Instagram
“For me, it was the sentiment of the south of France or Capri, where we had planned to show. It’s about the whole Mediterranean area: everything light and practical, with no grand gowns,” says Virginie Viard, artistic director of Chanel’s fashion collections.
“But we did not shoot the picture on the Côte d’Azur — it’s the landscape of the Mediterranean, but the clothes were photographed in Paris,” explains Bruno Pavlovsky, Chanel’s president of fashion activities at Chanel and Chanel SAS.
“Chanel has a real posture and a true value — and that value of the brand is not consistent with [racism], either in the US or any country in the world,” he added.
View this post on Instagram
“It is important that in this situation, Chanel can raise its hand and say, ‘This is not the world we want to be in’. It is important to say that [racism] is not acceptable so as a brand, we can condemn it and say very clearly that we are not and do not want to be a part of [racism].”
“We wore masks all day and covered our eyes and the women in the ateliers sat very [far apart] — just one to each table,” Viard added. “We tried to keep the mannequins as if they were at home and we really produced a minimal collection.
View this post on Instagram
“We refreshed some outfits that were in the boutiques — two or three jackets that had been in a previous Croisière collection, which we changed by showing them with trousers. After all, when you go off on holiday, you take the clothes you know and love, yes?”
Follow NEWS.am STYLE on Facebook, Twitter and Instagram
12:16, May 9
Paris Hilton, Nicole Richie returning to reality TV11:18, May 9
Khloe Kardashian tells how she lost 36 kg10:55, May 9
Kim Kardashian as ‘broken Margiela doll’10:22, May 9
Kris Jenner reveals she has tumor21:11, May 8
World’s ex-richest man, Warren Buffett: Success isn't about money, it's about being loved by those you want to love20:26, May 8
Sylvester Stallone's watches, including ‘Holy Grail’ of his collection, to be auctioned19:27, May 8
New York's Times Square tops list of world’s worst tourist traps16:32, May 8
Horror movie to be made about Jesus’ childhood15:11, May 8
Khloe Kardashian speaks about problems she faced after birth of her son, Tatum15:00, May 8
Eurovision 2024: Alexander Rybak says Armenian song Jako is one of his favorites14:18, May 8
Anna Wintour bans 3 foods from Met Gala13:21, May 8
Eurovision 2024: How to vote for Armenia?