Diageo has combined new and old to create two rare bottles of whiskey priced at $50,000. The new product is an artificial intelligence technology called SmokeDNAi, which enables to study the process of aging whiskey in barrels.
Diageo has invested nearly $44 million in whiskey aging research and brought the Ghost Port Ellen distillery back to life with the rare Port Ellen Gemini whiskey. The technology opens the door to analyzing the taste characteristics of non-identical double whiskeys distilled in different barrels—residual and original.
There were differences in vanilla characteristics between the two Port Ellen whiskey casks; one contained about 3% and the other—about 6%, Fox News reported. The remaining cask contained spirits from the 1960s and 1980s, according to national luxury ambassador and head of whiskey operations at Diageo North America, Evan Morgan. “We want to achieve that wonderful slow maturation in the barrel where we control the flavor,” Morgan told Fox News Digital.
The process requires whiskey samples to undergo chemical analysis followed by gas chromatography, and data sets of individual components are broken down using an algorithm. Connoisseurs can observe flavor combinations, aromas, and profiles invisible to the human eye. “In the visual image, you'll see small amounts of a single particle moving,” Morgan said.
Visual profiles can include a combination of coconut, smoky, earthy, medicinal, floral and sweet aromas Fox News added.
Follow NEWS.am STYLE on Facebook, Twitter and Instagram
10:17, May 8
Meta Gala 2024 after-party: ‘Naked’ outfits, wild dancing23:02, May 7
Eurovision 2024: First semi-final (LIVE)22:18, May 7
Caravaggio painting that nearly sold for $1,600 to go on display at Prado Museum20:18, May 7
Rare photographs from The Beatles' 1963/64 US tour now displayed at Brooklyn Museum19:23, May 7
India billionaire Sudha Reddy attends Met Gala, wearing diamonds weighing more than 200 carats13:24, May 7
Jeff Bezos' fiancée makes Met Gala debut, fulfilling Anna Wintour's condition12:59, May 7
Cardi B needs 9 helpers to ‘handle’ her dress at 2024 Met Gala12:24, May 7
Zendaya's 2024 Met Gala look divides internet11:51, May 7
Demi Moore makes bold fashion statement in sculptural ensemble from Harris Reed11:20, May 7
Met Gala 2024: Elegant looks from Kylie, Kendall, Kris Jenner10:59, May 7
Met Gala 2024: Jennifer Lopez rocks her stunning Schiaparelli gown10:19, May 7
Kim Kardashian again makes splash at Met Gala