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Armenian Public TV has published some backstage photos from Ladaniva’s “Jako” music video. This is the song with which the music band will represent Armenia in Eurovision 2024.

Artur Manukyan, the director of the video, has noted: "In the video, we tried to preserve the authenticity that has endeared LADANIVA to their audience. This time, in honour of the renowned Armenian filmmaker's centenary, we seized the opportunity to showcase LADANIVA's unique, cross-cultural artistry in the spirit of Parajanov - making sure that every detail in the video is Armenian. The elements and mood inspired by Parajanov complement the musical density and multi-layeredness of the band, preserving the free and natural style of LADANIVA's clips."

Eurovision will be held in Malmo, Sweden, on May 7, 9 and 11.

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