22:18, September 10

Your Breasts Are Paying the Price for Your Favorite Bra: 5 Signs You’re Wearing the Wrong Size

Taking off your bra after a long day is one of life’s little pleasures. But if you spend the entire day in pain or discomfort and literally count the hours until you can finally unhook it, the problem may be that you’re wearing the wrong size...

19:30, September 10

Maison Margiela Turns Fashion Into a Psychological Thriller

Maison Margiela transforms its latest advertising campaign into a full-fledged fashion thriller. The Maison has unveiled its Fall/Winter 2026 campaign, titled “ANONYMITY,” starring British actress Rebecca Hall...

15:43, September 10

Celine and Reebok Team Up: Iconic Freestyle Lo Sneakers Get a Luxury Makeover

Paris fashion house Celine has officially unveiled its collaboration with Reebok — the Freestyle Lo. The retro silhouette returns in a monochromatic palette spanning several shades, while the collection’s defining feature is its premium upper crafted from supple lambskin leather....

21:32, September 1

Women Beyond the Mold: Sarah Burton Reimagines Givenchy in New Campaign

Givenchy has unveiled its Fall/Winter 2026 women’s campaign, bringing creative director Sarah Burton’s new vision for the house to life. Shot in Croatia, the campaign was photographed by iconic photographer Juergen Teller...

15:40, September 1

Pucci Returns to Its Roots: Camille Miceli Turns Medieval Horse Racing Into Modern Luxury

For several years, Emilio Pucci creative director Camille Miceli has explored the psychedelic and hippie-chic side of the Italian house’s heritage. Now, the designer has turned her attention to a lesser-known chapter of its history...

19:28, August 6

Chanel’s Triumph and Massimo Dutti’s Unexpected Breakthrough: Lyst Index of Hottest Brands Released

The Lyst platform has published its ranking of the most popular fashion brands and products for the second quarter of 2026, highlighting the triumph of French classics, sportswear, and unexpected breakthroughs from the mass market...

21:36, July 31

From Isadora Duncan's Scarf to "Zara Death Pants": How Fashion Is Trying to Kill Us Again

"Caveat emptor" (buyer beware) is one of the oldest principles of law. Today, it has become as relevant as ever, all thanks to a pair of wide-leg £25.99 trousers from Zara...

20:19, July 27

Freedom, Breeze, and Boho-Chic: Chemena Kamali Redefines Femininity for Chloé

Chloé turns to the raw, untouched beauty of nature for its Autumn/Winter 2026 campaign. Conceived by Creative Director Chemena Kamali and brought to life by iconic photography duo Inez and Vinoodh, the concept celebrates femininity, inner freedom, and human connection set against vast, windswept landscapes...

16:19, July 23

From $1,170 to $2,250: Miu Miu Unveils Updated Cult "Bubble Shoe" Sneakers

Fashion house Miu Miu revisits its archives once again. For the Fall/Winter 2026 season, the brand has refreshed its sporty Bubble Shoe silhouette, adding lightness, modernity, and a touch of luxury...

20:34, July 22

Summer's Ultimate Fashion Drop: Kim Kardashian’s SKIMS Teams Up with Rising Designer VETTESE for First-Ever Indie Collab

Founded by Italian-American designer Kari Vettese, VETTESE has quietly been dressing Hollywood elite with a sharp focus on structure and an uncompromisingly independent creative vision. Now, VETTESE brings its signature sculpted aesthetic to SKIMS' iconic second-skin silhouettes...

21:31, June 23

The aesthetics of relaxed chic: Elie Saab debuts new Resort 2027 collection

Lebanese couturier Elie Saab continues to lean into flawless, high-gloss glamour with his new resort collection. This time around, however, the designer boldly pairs sharp daytime outfits with his signature, intricately embellished evening gowns...

22:17, June 17

Vera Wang Goes Democratized Chic with Accessible Fall/Winter 2026 Ready-to-Wear Collection for Europe

The house of Vera Wang is shifting gears with the unveiling of its Fall/Winter 2026 ready-to-wear collection, designed to open up the brand’s signature aesthetic to a much broader audience. The launch coincides with the rollout of the company's new European e-commerce platform. For this new line, the designer is consciously stepping away from traditional luxury price points, offering a practical everyday wardrobe that promises to elevate European summer style...

19:12, June 15

Balenciaga Blurs the Lines Between Denim and Evening Wear in New Spring Collection

At the heart of the collection is the philosophical concept of "unsized" clothing, where the natural architectonics of the human body serve as the primary blueprint and reference point. Rejecting traditionally rigid silhouettes, the designer offers fluid, lightweight structures that contour the figure, with the fit adjustable via functional textile ribbons...

21:19, June 11

Daisies, Tattoo Prints, and Hobo Bags: Marc Jacobs Drops Pre-Fall 2026 Collection

Marc Jacobs has unveiled its Summer 2026 advertising campaign, continuing the brand's expansive and ambitious visual storytelling. This time around, the spotlight shines on an intimate yet universally relatable setting for every woman: the restroom mirror...

23:01, May 18

Gucci, Cartier and the TikTok effect: what will be in fashion according to eBay

eBay has released its new Watchlist of trends for the Spring–Summer 2026 season, compiled by the platform’s in-house stylist Brie Welch, based on data from more than 136 million buyers and approximately 2.5 billion listings. The report also involved stylist Harry Lambert, who shared insights from his work in the music industry and on red carpets...

21:19, May 14

Louis Vuitton Resort 2026 — a collection where summer turns into a stylish dream

Louis Vuitton has unveiled its Resort 2026 cruise collection, which feels like a bright, sun-drenched summer journey spanning the entire day — from surfing at sunrise to cocktails at sunset...

19:38, May 14

Pucci’s Bikini Retro Revolution: The Brand Once Again Takes Over “European Summer”

Pucci bikinis look just as relevant today as they did 70 years ago — and this summer the brand is once again at the center of the fashion industry’s attention...

15:22, May 13

Swatch and Audemars Piguet Unveil “Royal Pop”: Watches No Longer Bound to the Wrist

However, the official unveiling revealed a far more radical idea: the Swatch and Audemars Piguet collaboration is not a reimagining of a classic, but a complete rethink of how watches can be worn, according to Hypebeast...

11:34, April 27

Gucci revives iconic £1,100 silk shirt worn by Kate Moss and Madonna

The look was first introduced by designer Tom Ford in 1995, when a 21-year-old Kate Moss walked the runway wearing the glossy blue shirt paired with velvet trousers, creating what would become one of the era’s most iconic fashion moments...

21:21, April 20

Stella McCartney and H&M redefine accessible luxury in new collaboration

H&M has officially launched its new collaboration with Stella McCartney, first unveiled during the Fashion Awards in London last year. Marking the designer’s second partnership with the Swedish retailer — nearly 20 years after their first — the collection continues H&M’s 25-year strategy of democratising designer fashion and making it more accessible to a wider audience...

21:06, March 19

BALENCIAGA and the rise of meme luxury: How the brand turned “nothing” into high-end accessories

You’ve probably seen the infamous yellow trash bag from the Beijing International Film Festival, priced at $1,790, courtesy of Balenciaga. In just a few days, meme videos featuring it went viral across social media...

14:55, March 18

John Galliano to create exclusive collections for Zara

Legendary designer John Galliano has announced a two-year collaboration with Spanish fast-fashion giant Zara. As part of the partnership, Galliano will craft special seasonal collections, reimagining pieces from previous seasons and transforming them into fresh, fashion-forward looks...

23:01, March 11

The billionaire footwear battle: Loro Piana vs. Zegna — which shoes make men truly rich?

A secret war among the elite: white soles, cross-shaped stitches — who sets the taste of billionaires and who quietly fights status battles in boardrooms and on yachts?...

22:15, February 26

Brunello Cucinelli transforms country romance into luxurious couture

Brunello Cucinelli is captivating the fashion world once again—this time with the full drama of a living story. The Fall 2026 collection reads like a narrative, where each piece tells a tale of craftsmanship, style, and romantic sophistication. Minimalism is nowhere in sight: the designer once again celebrates luxurious details, unexpected textures, and uncompromising elegance...

22:15, February 10

Marc Jacobs reminds us of the simple joys of dressing

Marc Jacobs’ Spring 2026 collection isn’t just a fashion show—it’s a deeply personal reflection. The new line reflects Jacobs’ refined aesthetic while carrying a heartfelt tribute to his late friend, Louis...

13:15, February 10

Bride in $1,300 Birkenstocks sparks internet debate

A new trend in wedding fashion has the internet divided: luxury Birkenstocks for brides. The high-end collection is a collaboration between the iconic footwear brand and wedding dress designer Danielle Frankel, reports The Post...

19:23, February 4

"Square" Spongebob-style jeans for $745 are taking over New York

Caroline Vazzana isn’t afraid to be a "square"—literally. The New York City fashion icon hit the streets of Soho in the Square Voluminous jeans by Ukrainian designer Ksenia Schnaider, priced at $745, sparking instant comparisons to Spongebob Squarepants and Roblox avatars....

22:27, January 28

Shemena Kamali revives Chloé: Playful Pre-Fall looks, ’70s vibes, and endless trousers

Shemena Kamali draws inspiration from how the young team at Chloé dresses, bringing a spontaneous, playful energy to the Pre-Fall 2026 collection—while keeping the brand’s signature appeal for perfectly tailored, effortlessly cool trousers...

22:34, January 22

Pharrell Williams reinvents Louis Vuitton

Pharrell seems to suggest that the new era of Louis Vuitton is about “invisible” luxury and quiet elegance, where quality matters more than branding...

16:12, January 9

Demna breathes new life into Gucci: Luxury, playfulness, and eccentric characters in the latest Collection

Since taking the helm as Gucci’s Creative Director in 2025, Demna has been reshaping the iconic fashion house, and the industry has been watching eagerly. Early hints of his vision emerged in September with the launch of the “La Famiglia” collection, and now we get a closer look at his latest work...

19:19, January 5

Jonathan Anderson unveils Dior Summer 2026 collection: Playful, star-studded, and bold

The new year kicked off with a fashion celebration as Jonathan Anderson presented his Dior Summer 2026 collection, marking a playful and stylish debut. For the first time, the designer launched a full co-ed line, with the campaign featuring both iconic brand ambassadors and fresh star talent...

22:23, December 30

Luxury under threat: High-end fashion falling apart like fast fashion

When New York influencer Wisdom Kaye spent $18,000 on purchases from Italian fashion brand Miu Miu, he didn’t expect some of the items to fall apart right before his eyes, CNN reports...

19:20, December 8

Demna reimagines Gucci in Pre-Fall 2026: 90s vibes, minimalism, and refined basics

After his bold, statement-making silhouettes at Balenciaga, Demna takes a strikingly different approach in his second collection for Gucci. Pre-Fall 2026 draws inspiration from the ’90s and Tom Ford’s era, showcased on a bare runway with dramatic lighting that casts sharp shadows...

22:33, November 21

Quiet luxury: The brands favored by the ultra-wealthy

Expensive designer items are no longer a guarantee of elite status. Fashion experts told the Daily Mail which brands embody “quiet luxury” — the understated labels preferred by the wealthiest one percent...

23:03, October 21

Pierpaolo Piccioli unveils first Balenciaga campaign: Personal storytelling, softness, and iconic bags

Less than three weeks after presenting his debut collection for Balenciaga, Pierpaolo Piccioli has launched his first campaign for the brand. Unlike the strict, experimental aesthetics of the Demna era, the new campaign embraces a warmer, more relaxed style while featuring two key handbags from previous designers, reports WWD...

15:15, October 21

British wit meets conceptual fashion: Glenn Martens launches new H&M Collection

H&M is no stranger to designer collaborations, but its latest partnership is turning heads. The retailer has teamed up with Belgian designer Glenn Martens to unveil a collection that blends Martens’ signature conceptual style with entirely new designs...

21:30, October 9

What buyers will snap up: Highlights and must-haves from Paris Fashion Week SS26

The Spring-Summer 2026 Paris Fashion Week confirmed that the City of Light remains the epicenter of innovation, creativity, and commercial allure. From striking debuts to masterfully reimagined collections from historic houses, buyers, editors, and fashion insiders agreed: this season marks a pivotal moment for the industry, reports WWD...

20:30, October 1

Louis Vuitton shifts focus from red carpet to home comfort

“In praise of intimacy, start by dressing for yourself,” the designer told journalists. “It’s wonderful to get dressed at home… The mood I wanted to convey is the calm you feel in the comfort of your own space.”..

15:22, September 23

Demna unveils Gucci debut collection “La Famiglia” ahead of Milan Fashion Week

Gucci’s new creative director, Demna, officially ushers in a new era for the Italian luxury brand. In a surprise move, he released the collection on Instagram and Gucci’s official website, presenting a 38-look lookbook titled “La Famiglia”. The drop came just one day before the official runway show at Milano Fashion Week, sparking anticipation across the fashion world...

15:20, September 10

Ralph Lauren launches AI stylist: Your personal fashion advisor in your pocket

Users can simply ask questions like, “What should I wear to an evening concert?” or “How do I style a navy blazer?”, and the bot will create a full outfit, suggest accessories, and even offer style nuances—just like a real boutique stylist...