21:28, September 30

Why French Women Never Wear Pink Blush

A carelessly applied red lip, a fine black wing of eyeliner, and the philosophy of “I care — just not that much”: that is the essence of the French approach to beauty. And if anyone knows a thing or two about Parisian makeup, it is renowned makeup artist Violette Serra — one of Paris’s most stylish women and the founder of her own beauty brand...

22:32, September 29

$360 Million in Six Months: Amouage Fragrance House Enjoys Unprecedented Surge

Omani fragrance house Amouage is experiencing a remarkable surge: the brand’s global retail sales rose by 74% in the first half of 2026, reaching approximately $360 million...

21:19, September 23

Grandma’s Perfume Is Back in Style: 10 Iconic Fragrances Taking Over Fall 2026

From archival creations by legendary fashion houses to fragrances that have gone viral again on social media, iconic bottles are enjoying a true renaissance...

16:42, September 16

Le Labo Unveils Its 2026 Holiday Collection: Iconic Scents in Miniature

Le Labo has unveiled its 2026 holiday collection, celebrating the art of perfumery and the idea of making thoughtful, intentional choices when selecting a fragrance. The brand’s signature industrial aesthetic is paired with minimalist presentation and meticulous attention to detail...

18:18, September 12

Chanel Celebrates Coco Mademoiselle’s 25th Anniversary with a Seductive New Fragrance

Coco Mademoiselle is entering a richer, more magnetic era: the new Crush Absolu fragrance is inspired by instinct, freedom and the thrill of unexpected adventures...

15:24, September 4

Amouage Pushes Fragrance to the Edge: Two New Scents About Lightning, the Stage and the Will to Survive

Fragrance house Amouage is expanding its Exceptional Extraits collection with two new creations — Decision 42 and Overture 41. Here, familiar compositions take on a far more intense and dramatic character: rather than simply strengthening the formulas, the brand revisits and reimagines the stories at their heart...

15:22, September 3

Dior’s Glow of Luxury: Jenna Ortega, Anya Taylor-Joy and Jisoo Front New Skin Tint

Dior Beauty is expanding its complexion makeup lineup with the launch of Dior Backstage Glow-Up Skin Tint, its first three-in-one hybrid complexion product. To mark the highly anticipated debut, the luxury house has assembled a star-studded ambassador lineup, with Jenna Ortega, Anya Taylor-Joy and Jisoo starring in the campaign and showcasing the skincare-infused formula...

22:22, September 2

Desert Whispers and Velvet Oud: Maison Francis Kurkdjian Unveils a Hypnotic New Fragrance

Maison Francis Kurkdjian is expanding its iconic “textile” fragrance collection with a captivating new creation, OUD velvet mood Extrait de parfum, where the artistry of modern perfumery meets the sensual softness of velvet...

22:17, August 25

Max Mara Launches a New Fragrance Inspired by Its Signature Cashmere Coat

Italian fashion house Max Mara has unveiled a new fragrance, Max Mara Le Parfum, inspired by one of the brand’s most recognizable symbols — its signature cashmere coat...

16:28, August 22

Louis Vuitton Has Created Makeup for Millionaires: The Full Collection Costs Nearly $10,000

Louis Vuitton has turned makeup into the ultimate luxury statement. The brand has unveiled its first-ever La Beauté Louis Vuitton collection, created in collaboration with legendary makeup artist Pat McGrath and Nicolas Ghesquière, the creative director of women’s collections. Here, luxury is not limited to what’s inside the packaging — the cases themselves are coveted objects, with some accessories costing significantly more than the makeup...

16:55, August 18

YSL Beauty Expands Its Iconic "Libre" Line: Meet "Libre Santal Couture," the First Woody-Floral Fragrance

YSL Beauty is expanding its popular "Libre" perfume collection once again with the introduction of "Libre Santal Couture," the brand's first floral-woody Eau de Parfum. Global brand ambassador Dua Lipa returns as the face of the advertising campaign...

16:18, July 9

Armenian American Makeup Artist Louie Zakarian Earns 19th Emmy Nomination

Armenian American makeup artist Louie Zakarian has earned his 19th Emmy nomination for his work on Saturday Night Live, further cementing a career that has made him one of television’s most accomplished makeup artists, The Armenian Report writes...

23:01, July 6

Louis Vuitton Introduces a $58 Lip Liner and Accompanying Accessories for Nearly $1,000

Louis Vuitton continues its major expansion into the beauty industry. The brand has unveiled the LV Crayon, an innovative lip liner that serves as the centerpiece of its new cosmetics line, La Beauté. This unique newcomer was developed under the close creative direction of legendary makeup artist Pat McGrath...

23:01, June 9

Bottega Veneta Expands Its Fragrance Universe with 10 New "Alta" Scents

Luxury fashion house Bottega Veneta is expanding its olfactory universe with the introduction of its premium "Alta" fragrance collection, featuring ten new Eau de Parfum scents...

21:28, June 2

Hailey Bieber Launches Pocket Bronze Bronzer Line from Rhode

Just in time for the start of the summer season, the skincare and beauty brand is expanding its best-selling lineup with a new series of pocket-sized cream bronzers called Pocket Bronze, priced at $25. The drop marks another expansion for the brand following Hailey’s unexpected launch of a sportswear and leisure clothing line in April...

23:01, May 20

Jean Paul Gaultier launches luxury niche fragrance collection priced at €260

The fashion house Jean Paul Gaultier is moving further into the high-end niche perfume market with a new premium line called Les Ateliers Gaultier, according to WWD...

21:38, May 11

What to Know About the Viral $600 TikTok Perfume That Experts Say Can’t Truly Be Duped

Guerlain’s luxury fragrance Vanille Planifolia Extrait 21 has once again become a social media sensation — and despite its steep $660 price tag, demand continues to surge, according to WWD...

21:12, May 8

The Cosmetics of the Future Are Already Here: How China Is Reshaping Global Makeup Standards

C-beauty — short for Chinese beauty — is entering a new stage and increasingly setting its own rules, writes Vogue...

17:30, May 2

“Right now, Yerevan smells like lilac”: An interview with world-renowned perfumer Francis Kurkdjian for NEWS.am STYLE

In his conversation with NEWS.am STYLE, Kurkdjian spoke about the importance of the charitable initiative, his impressions from the visit, how Yerevan has changed since his last trip a decade ago, and even how the city smells today...

20:21, April 14

NYX Goes Beyond Makeup: Brand Launches Bold Fat Oil Body Care and Fragrance Line

The L’Oréal-owned brand is officially expanding its footprint in the beauty industry with the launch of the Fat Oil Body Collection — a new body care and fragrance line. The range includes body oils, body butters, lotions, and hair-and-body fragrance mists in four signature scents, as well as a limited-edition and provocatively named product, the Fat Cheeks Butt Mask, according to WWD...

16:22, March 27

Laneige launches three limited-edition shades of Glaze Craze Tinted Lip Serum

Laneige has introduced three new limited-edition shades of its iconic Glaze Craze Tinted Lip Serum, a lip product that combines hydration with visual fullness, leaving a sheer pop of color...

14:12, February 19

Now you can “smell” Bridgerton: Netflix and Coty launch exclusive perfume collection

Fans of Bridgerton can now experience the world of their favorite characters not just visually — but through scent. Global beauty giant Coty, in collaboration with Netflix and Shondaland, has unveiled a limited-edition perfume collection inspired by the romance, elegance, and charm of the hit series...

20:19, February 17

Perfume Day 2026: When a fragrance costs more than a luxury apartment

While most premium perfumes range from $60 to $300, a few ultra-luxury editions are considered collectible assets, with prices rivaling high-end real estate in major cities...

23:01, February 6

Hermès unveils Musc Pallida: A captivating iris fragrance for $465

Hermès has introduced Musc Pallida, the latest addition to its Hermessence collection. Created by Christine Nagel, Hermès’ Creative Director of Perfumes, the scent pays tribute to iris pallida, one of perfumery’s most prized raw materials...

20:33, February 2

Jacqueline Kennedy’s favorite fragrance, Lovely Patchouli 55 by Krigler, returns — $3,800 per bottle

The perfume, crafted with Philippine patchouli, was also the final formula personally overseen by Albert Krigler at age 92. He ensured the highest quality by traveling to the Philippines to select the raw materials himself and even purchased the land where the patchouli was grown, passing it on to local farmers. Today, the fourth generation of these farmers continues the work, embodying 70 years of expertise in every bottle...

15:37, January 30

Doja Cat launches bold red lip kit with MAC

MAC Cosmetics and Doja Cat have teamed up to release a lip kit inspired by her iconic red look at the 2025 VMAs...

22:14, January 12

Clinique brings back Chubby Sticks: 28 shades of nostalgia and joy

Clinique’s iconic Chubby Sticks, first launched in 1997, are enjoying a major comeback. The brand has expanded the line to include four products for lips, cheeks, and face: Moisturizing Lip Color Balm, Cheek Color Balm, Sculpting Contour, and Sculpting Highlight. The full palette now features 28 shades, including fun new options like Happiest Happy and Poppin’ Pink...

16:33, January 9

MAC launches “Powder Kiss”: Matte lips of your dreams

MAC Cosmetics has unveiled its latest lip collection, promising soft, blurred lines and a dreamy matte finish. The “Powder Kiss Hazy Matte” range includes both lipsticks and mousses, designed to create effortlessly soft-focus matte lips. The campaign features rapper Doja Cat and Ella Gross from K-pop group MEOVV...

22:12, January 5

Pinterest names “Glitchy Glam” the top beauty trend for 2026

According to Pinterest’s annual trend report, 2026 will be the year of eccentric makeup. The platform predicts that “glitchy glam” will dominate social media, marking a bold departure from the 2025 “no-makeup makeup” and clean girl aesthetic...

22:34, December 6

Icy Winter Makeup Is Trending—Here’s Everything You Need to Get the Frosty Look

Wondering what the makeup trend of the winter season is? As always, it's an icy winter makeup look…

19:41, November 4

BTS’ V named first global ambassador of K-beauty brand TIRTIR

V, the BTS member, has been announced as the first-ever global ambassador for South Korean K-Beauty brand TIRTIR. Known for its viral cushion foundations, TIRTIR has become a leader in the Asian cosmetics market thanks to its wide range of shades....

15:33, October 29

Hermès unveils a new chapter of its Hermessence collection — “An Oriental Dream”

Hermès has expanded its Hermessence collection with a new trio of fragrances inspired by the mystique of the Orient. Created by Christine Nagel, the house’s Director of Fragrance Creation, An Oriental Dream invites wearers into a world of refined elegance and imagination shaped by Eastern landscapes...

15:37, October 21

$595 perfume alert: Louis Vuitton unveils the alluring ‘Fantasmagory’

Louis Vuitton has expanded its iconic Les Extraits perfume collection with a new olfactory masterpiece — “Fantasmagory.” Like other fragrances in the line, it’s inspired by a single note, this time exploring the dual nature of vanilla, balancing sunny warmth with aromatic purity...

12:20, October 15

Time names Rihanna’s Fenty Beauty foundation one of the best inventions of the last 25 years

From lingerie to lip gloss, Rihanna has launched a wide array of products under her Fenty brand. But it’s the Pro Filt’r Soft Matte Longwear Foundation that has become the crown jewel. Last week, Time recognized it as one of the best inventions of the past 25 years...

21:25, October 14

La Maison des Parfums: Estée Lauder blends magic, math, and the future of fragrance in Paris

“We’re thrilled about this milestone, as it marks a major step in our strategy for accelerating fragrance innovation worldwide,” said Stefan de la Faverie, CEO of Estée Lauder Companies...

21:21, September 10

Balenciaga revives perfume legacy with 10-fragrance collection and new Paris boutique

Balenciaga is returning to the world of fragrance with the launch of 10 exclusive perfumes and a dedicated boutique to showcase them. This marks the fashion house’s first major venture into perfumery since Kering restored Balenciaga’s control over its fragrance business in 2023, reports WWD...

20:43, September 2

From the Middle East to New York: Arabian perfumes take over Instagram and TikTok

Data from Spate shows that searches for “oud perfume” on TikTok and Google rose 20.5% year-over-year, while “Arabian perfume” surged nearly 63%, with major brands in the category seeing especially strong growth...

22:19, August 19

Louis Vuitton pushes the boundaries of luxury with $160 lipsticks

Louis Vuitton has unveiled its first modern makeup collection, La Beauté Louis Vuitton, created in collaboration with legendary makeup artist Pat McGrath, first announced in March. The line includes 55 lipsticks and 10 lip balms priced at $160 each, along with eight eyeshadow palettes at $250, reports Business of Fashion...

20:18, August 19

MAC Cosmetics launches Lipglazer glossy liner for shiny, plump lips

Glossy lips are back in style, and MAC Cosmetics has introduced the perfect pencil to highlight your favorite shine. The new Lipglazer Glossy Liner comes in eight versatile shades and features an innovative gel formula that’s easy to apply while moisturizing the lips, reports Hypebeast...

20:31, August 18

Pat McGrath labs reveals the secret to flawless skin: Matte Powder and Setting Spray that replace filters

Pat McGrath Labs is expanding its Sublime Perfection line with the Longwear Setting Spray and two new shades of Blurring Under-Eye Powder. While previous launches focused on a glowing “glass skin” effect, the latest products promise a matte, photo-ready finish....