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The familiar scent of freshness, loved by millions, can now be worn throughout the day, not just enjoyed after a shower. Dove has launched its first-ever fragrance inspired by its iconic white Beauty Bar, one of the brand’s most recognizable products for nearly 70 years.

Called Dove Original Fragrance, the perfume was created by renowned perfumer Ann Gottlieb, who set out to capture the soap’s signature scent while giving it a more refined character suitable for everyday wear.

According to Gottlieb, she softened the fresh, soapy notes and introduced floral and creamy accents. The result is a light, airy fragrance that evokes feelings of cleanliness, comfort and freshly moisturized skin.

The perfumer said she has long been a fan of the Beauty Bar and repeatedly returned to it for inspiration. Her goal was to preserve the associations with the soap’s creamy texture and the feeling of care it provides, while creating a fully developed fragrance in its own right.

Dove Original Fragrance can be worn on its own or layered with other body-care products and perfumes. Gottlieb believes it is particularly well suited to fragrance layering: it is subtle enough not to overpower other scents, yet adds a fresh touch to them.

The launch pays tribute to the history of the Beauty Bar, first introduced in 1957. That is also why the perfume’s price is no coincidence: $19.57. The fragrance is available in a limited edition and is sold exclusively through a dedicated website set up by the brand.

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