15:24, September 4

Amouage Pushes Fragrance to the Edge: Two New Scents About Lightning, the Stage and the Will to Survive

Fragrance house Amouage is expanding its Exceptional Extraits collection with two new creations — Decision 42 and Overture 41. Here, familiar compositions take on a far more intense and dramatic character: rather than simply strengthening the formulas, the brand revisits and reimagines the stories at their heart...

22:22, September 2

Desert Whispers and Velvet Oud: Maison Francis Kurkdjian Unveils a Hypnotic New Fragrance

Maison Francis Kurkdjian is expanding its iconic “textile” fragrance collection with a captivating new creation, OUD velvet mood Extrait de parfum, where the artistry of modern perfumery meets the sensual softness of velvet...

22:17, August 25

Max Mara Launches a New Fragrance Inspired by Its Signature Cashmere Coat

Italian fashion house Max Mara has unveiled a new fragrance, Max Mara Le Parfum, inspired by one of the brand’s most recognizable symbols — its signature cashmere coat...

16:28, August 22

Louis Vuitton Has Created Makeup for Millionaires: The Full Collection Costs Nearly $10,000

Louis Vuitton has turned makeup into the ultimate luxury statement. The brand has unveiled its first-ever La Beauté Louis Vuitton collection, created in collaboration with legendary makeup artist Pat McGrath and Nicolas Ghesquière, the creative director of women’s collections. Here, luxury is not limited to what’s inside the packaging — the cases themselves are coveted objects, with some accessories costing significantly more than the makeup...

16:55, August 18

YSL Beauty Expands Its Iconic "Libre" Line: Meet "Libre Santal Couture," the First Woody-Floral Fragrance

YSL Beauty is expanding its popular "Libre" perfume collection once again with the introduction of "Libre Santal Couture," the brand's first floral-woody Eau de Parfum. Global brand ambassador Dua Lipa returns as the face of the advertising campaign...

19:30, August 3

Le Labo Dedicates New 'City Exclusive' Fragrance SHIU 25 to Beijing

Cult niche perfumery Le Labo is expanding its coveted City Exclusive lineup with a brand-new olfactory tribute to Beijing: SHIU 25...

23:01, July 6

Louis Vuitton Introduces a $58 Lip Liner and Accompanying Accessories for Nearly $1,000

Louis Vuitton continues its major expansion into the beauty industry. The brand has unveiled the LV Crayon, an innovative lip liner that serves as the centerpiece of its new cosmetics line, La Beauté. This unique newcomer was developed under the close creative direction of legendary makeup artist Pat McGrath...

23:01, June 9

Bottega Veneta Expands Its Fragrance Universe with 10 New "Alta" Scents

Luxury fashion house Bottega Veneta is expanding its olfactory universe with the introduction of its premium "Alta" fragrance collection, featuring ten new Eau de Parfum scents...

21:28, June 2

Hailey Bieber Launches Pocket Bronze Bronzer Line from Rhode

Just in time for the start of the summer season, the skincare and beauty brand is expanding its best-selling lineup with a new series of pocket-sized cream bronzers called Pocket Bronze, priced at $25. The drop marks another expansion for the brand following Hailey’s unexpected launch of a sportswear and leisure clothing line in April...

23:01, May 20

Jean Paul Gaultier launches luxury niche fragrance collection priced at €260

The fashion house Jean Paul Gaultier is moving further into the high-end niche perfume market with a new premium line called Les Ateliers Gaultier, according to WWD...

21:38, May 11

What to Know About the Viral $600 TikTok Perfume That Experts Say Can’t Truly Be Duped

Guerlain’s luxury fragrance Vanille Planifolia Extrait 21 has once again become a social media sensation — and despite its steep $660 price tag, demand continues to surge, according to WWD...

21:12, May 8

The Cosmetics of the Future Are Already Here: How China Is Reshaping Global Makeup Standards

C-beauty — short for Chinese beauty — is entering a new stage and increasingly setting its own rules, writes Vogue...

20:21, April 14

NYX Goes Beyond Makeup: Brand Launches Bold Fat Oil Body Care and Fragrance Line

The L’Oréal-owned brand is officially expanding its footprint in the beauty industry with the launch of the Fat Oil Body Collection — a new body care and fragrance line. The range includes body oils, body butters, lotions, and hair-and-body fragrance mists in four signature scents, as well as a limited-edition and provocatively named product, the Fat Cheeks Butt Mask, according to WWD...

16:22, March 27

Laneige launches three limited-edition shades of Glaze Craze Tinted Lip Serum

Laneige has introduced three new limited-edition shades of its iconic Glaze Craze Tinted Lip Serum, a lip product that combines hydration with visual fullness, leaving a sheer pop of color...

15:19, March 27

YSL Beauty unveils new lip products featuring Dua Lipa

YSL Beauty has expanded its Lovenude collection with two new lip products: the Beauty Kiss Shaper Sculpting Lip Liner and the Lovenude Lip Blusher. Both products promise long-lasting, high-performance results while remaining comfortable to wear. Global brand ambassador Dua Lipa stars in the campaign...

14:12, February 19

Now you can “smell” Bridgerton: Netflix and Coty launch exclusive perfume collection

Fans of Bridgerton can now experience the world of their favorite characters not just visually — but through scent. Global beauty giant Coty, in collaboration with Netflix and Shondaland, has unveiled a limited-edition perfume collection inspired by the romance, elegance, and charm of the hit series...

20:19, February 17

Perfume Day 2026: When a fragrance costs more than a luxury apartment

While most premium perfumes range from $60 to $300, a few ultra-luxury editions are considered collectible assets, with prices rivaling high-end real estate in major cities...

23:01, February 6

Hermès unveils Musc Pallida: A captivating iris fragrance for $465

Hermès has introduced Musc Pallida, the latest addition to its Hermessence collection. Created by Christine Nagel, Hermès’ Creative Director of Perfumes, the scent pays tribute to iris pallida, one of perfumery’s most prized raw materials...

15:37, January 30

Doja Cat launches bold red lip kit with MAC

MAC Cosmetics and Doja Cat have teamed up to release a lip kit inspired by her iconic red look at the 2025 VMAs...

22:14, January 12

Clinique brings back Chubby Sticks: 28 shades of nostalgia and joy

Clinique’s iconic Chubby Sticks, first launched in 1997, are enjoying a major comeback. The brand has expanded the line to include four products for lips, cheeks, and face: Moisturizing Lip Color Balm, Cheek Color Balm, Sculpting Contour, and Sculpting Highlight. The full palette now features 28 shades, including fun new options like Happiest Happy and Poppin’ Pink...

16:33, January 9

MAC launches “Powder Kiss”: Matte lips of your dreams

MAC Cosmetics has unveiled its latest lip collection, promising soft, blurred lines and a dreamy matte finish. The “Powder Kiss Hazy Matte” range includes both lipsticks and mousses, designed to create effortlessly soft-focus matte lips. The campaign features rapper Doja Cat and Ella Gross from K-pop group MEOVV...

22:12, January 5

Pinterest names “Glitchy Glam” the top beauty trend for 2026

According to Pinterest’s annual trend report, 2026 will be the year of eccentric makeup. The platform predicts that “glitchy glam” will dominate social media, marking a bold departure from the 2025 “no-makeup makeup” and clean girl aesthetic...

16:20, December 26

TikTok revives the frosted lip trend of the 2000s

Nostalgia for early-2000s beauty is sweeping TikTok once again. Recently, the platform has been buzzing over L’Oreal’s Ballerina Shoes — a frosty pink lipstick that’s flying off shelves...

16:13, December 15

Dior unveils world’s most expensive advent calendar at $8,200

Dior has stunned luxury enthusiasts with La Malle des Rêves, an extravagant advent calendar priced at $8,200. The calendar features 24 gold-trimmed compartments filled with perfumes, candles, jewelry, and other exclusive surprises...

22:34, December 6

Icy Winter Makeup Is Trending—Here’s Everything You Need to Get the Frosty Look

Wondering what the makeup trend of the winter season is? As always, it's an icy winter makeup look…

19:41, November 4

BTS’ V named first global ambassador of K-beauty brand TIRTIR

V, the BTS member, has been announced as the first-ever global ambassador for South Korean K-Beauty brand TIRTIR. Known for its viral cushion foundations, TIRTIR has become a leader in the Asian cosmetics market thanks to its wide range of shades....

15:33, October 29

Hermès unveils a new chapter of its Hermessence collection — “An Oriental Dream”

Hermès has expanded its Hermessence collection with a new trio of fragrances inspired by the mystique of the Orient. Created by Christine Nagel, the house’s Director of Fragrance Creation, An Oriental Dream invites wearers into a world of refined elegance and imagination shaped by Eastern landscapes...

15:37, October 21

$595 perfume alert: Louis Vuitton unveils the alluring ‘Fantasmagory’

Louis Vuitton has expanded its iconic Les Extraits perfume collection with a new olfactory masterpiece — “Fantasmagory.” Like other fragrances in the line, it’s inspired by a single note, this time exploring the dual nature of vanilla, balancing sunny warmth with aromatic purity...

21:21, September 10

Balenciaga revives perfume legacy with 10-fragrance collection and new Paris boutique

Balenciaga is returning to the world of fragrance with the launch of 10 exclusive perfumes and a dedicated boutique to showcase them. This marks the fashion house’s first major venture into perfumery since Kering restored Balenciaga’s control over its fragrance business in 2023, reports WWD...

21:19, September 3

Lipstick in a necklace and diamonds for the face: when jewelry meets beauty

This unique thing is the result of a collaboration between the creative director of Dior Joaillerie Victoire de Castellane and the director of makeup Peter Philips. Dior explains that the product combines "a natural connection between jewelry and cosmetics."...

20:43, September 2

From the Middle East to New York: Arabian perfumes take over Instagram and TikTok

Data from Spate shows that searches for “oud perfume” on TikTok and Google rose 20.5% year-over-year, while “Arabian perfume” surged nearly 63%, with major brands in the category seeing especially strong growth...

19:38, September 2

Victoria Beckham launches luxury foundation with skincare benefits

Victoria Beckham continues to expand her beauty empire while posting impressive financial results. The designer is set to debut The Foundation Drops, a luxury foundation created in collaboration with skincare brand Augustinus Bader, reports WWD...

22:19, August 19

Louis Vuitton pushes the boundaries of luxury with $160 lipsticks

Louis Vuitton has unveiled its first modern makeup collection, La Beauté Louis Vuitton, created in collaboration with legendary makeup artist Pat McGrath, first announced in March. The line includes 55 lipsticks and 10 lip balms priced at $160 each, along with eight eyeshadow palettes at $250, reports Business of Fashion...

20:18, August 19

MAC Cosmetics launches Lipglazer glossy liner for shiny, plump lips

Glossy lips are back in style, and MAC Cosmetics has introduced the perfect pencil to highlight your favorite shine. The new Lipglazer Glossy Liner comes in eight versatile shades and features an innovative gel formula that’s easy to apply while moisturizing the lips, reports Hypebeast...

20:31, August 18

Pat McGrath labs reveals the secret to flawless skin: Matte Powder and Setting Spray that replace filters

Pat McGrath Labs is expanding its Sublime Perfection line with the Longwear Setting Spray and two new shades of Blurring Under-Eye Powder. While previous launches focused on a glowing “glass skin” effect, the latest products promise a matte, photo-ready finish....

19:50, July 14

Maison Psyché: How Rémy Martin Cognac barrels give birth to new fragrances

In the cool, humid cellars of Rémy Martin, where cognac ages for years, now bottles of perfume are maturing too. Baptiste Louazou, the house’s cellar master and the youngest ever to hold this position at Rémy Martin, leans over a small wooden container called a tonnelet. About the size of a watermelon, this mini barrel holds a future fragrance that can mature for months — sometimes even years, reports Robb Report...

23:01, June 17

Bulgari revives iconic fragrances Eau Parfumée au Thé Vert and Thé Blanc with updated formulas

Jewelry house Bulgari returns to its perfumery roots by reissuing two of its legendary scents: Eau Parfumée au Thé Vert and its “sister” fragrance Eau Parfumée au Thé Blanc, originally launched in 1992 and 2003 respectively. The relaunch marks a new strategic focus for Bulgari, aimed at revitalizing key classics and streamlining its fragrance portfolio, reports WWD...

23:01, June 13

New Byredo lip care balms — as captivating as their iconic fragrances

Considering the brand has already released satin and liquid lipsticks, this new product is a natural extension — with a focus on more everyday and “sensory” care...

22:21, June 3

Huda Beauty named the world’s most popular beauty brand by Cosmetify

The Cosmetify Beauty Index ranks brands based on Google search data, social media activity, and overall follower count, offering an objective snapshot of the industry’s top performers...

21:14, May 22

KATSEYE x Glossier: New Lip Glaze Collection Brings Style, Shine, and Star Power

Just in time for the release of Beautiful Chaos, the highly anticipated debut EP from international girl group KATSEYE, Glossier is turning up the gloss. The cult-favorite beauty brand has unveiled a refreshed edition of its best-selling Lip Glaze, with the KATSEYE members fronting the campaign — and inspiring every shade....

15:47, April 3

MAC Cosmetics wants to revolutionize lip gloss

MAC Cosmetics wants to revolutionize lip gloss with a formula that delivers intense color—but without the sticky feel. That’s why the brand is expanding its Lipglass collection with a new non-sticky gloss, Lipglass Air, and Lipglass Plumping Oil...

19:34, March 26

Chanel launches new Chance Eau Splendide  

Coco Chanel had a unique take on luck, which she famously said: “I saw an opportunity and I took it.” Now, the fashion house is delving deeper into its corporate heritage with the launch of its fifth Chance fragrance, Eau Splendide, WWD reports...

22:15, December 5

Rhode launches limited edition Peptide Lip Treatment in new Peppermint Glaze flavor  

Hailey Bieber's popular skincare brand Rhode has launched a limited edition Peptide Lip Treatment in a new Peppermint Glaze flavor in collaboration with Swedish fashion and beauty queen Matilda Jerf...

20:14, November 18

Rhode celebrating Hailey Bieber’s birthday with new Peptide Lip Tint in ‘Cinnamon Roll’

This new lip tint will give you the warm, cozy feeling of fresh cinnamon rolls straight out of the oven...

19:19, November 4

Heretic Parfum unveils vampire-inspired scent for new film Nosferatu

Heretic Parfum is celebrating the release of Robert Eggers' highly anticipated movie Nosferatu, with a stunning new scent that smells “like a vampire.”..

19:19, September 2

Louis Vuitton to launch first €100 lipstick line

With a focus on Generation Z and a bid to revive declining revenues in Asia, particularly China, the French luxury brand is expanding into beauty. This marks a significant shift in focus from its iconic monogrammed leather goods to appealing to young Asian consumers with high-end beauty products....

14:21, March 19

Moth and Rabbit releases fragrance inspired by Sergei Parajanov's film ‘The Color of Pomegranates’

Top notes of aroma: pomegranate chord, black currant, citruses. It also contains Damask rose, white musk, sandalwood, and black pepper...

20:17, November 11

Paris Hilton releases fragrance dedicated to her own wedding

"It's so personal because it was one fragrance I would wear...

12:11, September 3

Jennifer Aniston announces her beauty brand

According to Blueprint...

11:26, August 3

Rihanna launches her 1st Fenty Parfum fragrance

Nothing is known about the notes of the fragrance...

12:51, July 8

Kim Kardashian temporarily shutting down KKW Beauty

She will rebrand her cosmetics brand…

14:39, May 5

Zara brand launches cosmetics line

For the Zara Beauty line, she has created makeup and manicure products...

14:54, April 30

Maison Francis Kurkdjian launches 3 new perfumes

The venerated French fragrance house…

18:02, September 9

Kardashians announce new perfume collaboration

The perfume will go on sale on September 18...

19:39, June 1

Mango introducing face masks and sanitizers to its collection

Compliance with these standards guarantees filtration of more than 90%...

18:07, April 2

L'Oréal acquires Mugler and Azzaro perfumes

“We are delighted to welcome in the L’Oréal family the staff of Mugler and Azzaro…

17:16, January 17

Hermès launches cosmetic line

“We wanted to do refillable so we could use more luxurious materials that had their own value…

15:36, July 11

Benefit apologises for its advert showing two makeup bottles having sex

"This is so disgusting…

14:30, May 6

Men's sneakers from Ralph Lauren

Ralph offered the public not just clothes, he offered a lifestyle...

12:34, October 27

Rihanna launches cologne line at the Rogue Man fragrance in Atlanta

Rihanna put both her new fragrance line...

14:13, August 2

Rihanna with male model promotes new fragrance

the 26-year-old singer is seen with her face pressed sensually...

16:36, March 27

NEWS.am STYLE makeup tutorial: Natural makeup

A new joint project launched by NEWS.am STYLE and director of MAKE-UP Atelier Madlen Khachatryan...

19:40, January 29

What will men smell like in 2013?

According to RBC, green is in trend now...

20:39, January 28

1932 - new fragrance from Chanel

Perfume Collection Les Exclusifs de Chanel enriched with a new fragrance - Chanel 1932...

14:15, December 31

What makeup to use for New Year Eve? Expert advice

Vivid colors are trendy for this year, especially sparkles...

20:17, November 29

Versace releases special fragrance for men - VIDEO

The fragrance combines woody, oriental and fresh notes…

22:15, November 21

Christmas Collection from Yves Saint Laurent - PHOTO

The shadows of Pure Chromatics Palette, which consists of four colors...

12:58, November 8

Edible deodorants available in Armenia

They release a lingering rose scent through the pores of your skin…

12:18, October 24

Become Killer Doll on Halloween – makeup VIDEO tips

The makeup plays an important role…