• $220 Advent Calendar Packed With $400 Worth of Beauty Products: Charlotte Tilbury Has Fans Going Crazy Again

  Holiday shopping is kicking off with a true beauty treasure. Celebrity-loved brand Charlotte Tilbury has unveiled its annual advent calendar, which has already become something of a cult favorite. And while it is currently available exclusively on the brand’s website, fans have a chance to get their hands on the coveted set before it sells out...

• Louis Vuitton Has Created Makeup for Millionaires: The Full Collection Costs Nearly $10,000

  Louis Vuitton has turned makeup into the ultimate luxury statement. The brand has unveiled its first-ever La Beauté Louis Vuitton collection, created in collaboration with legendary makeup artist Pat McGrath and Nicolas Ghesquière, the creative director of women’s collections. Here, luxury is not limited to what’s inside the packaging — the cases themselves are coveted objects, with some accessories costing significantly more than the makeup...

• K-Beauty Takes Beauty to the Next Level: South Korea Is Setting the New Rules

  Korean beauty has long since moved beyond being a viral social media trend. Today, it is helping shape the entire industry — from biotechnology and regenerative medicine to personalized skincare and aesthetic treatments, according to Forbes...

• Hailey Bieber Launches Pocket Bronze Bronzer Line from Rhode

  Just in time for the start of the summer season, the skincare and beauty brand is expanding its best-selling lineup with a new series of pocket-sized cream bronzers called Pocket Bronze, priced at $25. The drop marks another expansion for the brand following Hailey’s unexpected launch of a sportswear and leisure clothing line in April...

• Hailey and Justin Bieber launch acne patches for Rhode skincare

  Hailey Bieber’s skincare brand, Rhode, has teamed up with husband Justin Bieber to unveil a new line of products. The collaboration introduces three items: Spotwear — the brand’s first acne patches — alongside limited-edition versions of the Peptide Lip Treatment in “Caramelized Banana” and Peptide Eye Prep patches....

• Laneige launches three limited-edition shades of Glaze Craze Tinted Lip Serum

  Laneige has introduced three new limited-edition shades of its iconic Glaze Craze Tinted Lip Serum, a lip product that combines hydration with visual fullness, leaving a sheer pop of color...

• Sephora launches ChatGPT-powered app to personalize beauty shopping

  Sephora has unveiled a new AI-powered app within ChatGPT, designed to offer a more personalized shopping experience. The pilot version will initially be available in the U.S....

• Milk skincare trend continues: The Ordinary launches rice lipid microemulsion

  Skincare brand The Ordinary has expanded its science-backed lineup once again, tapping into the ongoing “milky” skincare craze with a new lightweight moisturizer. The Rice Lipids + Ectoin Microemulsion is a fluid, hydration-focused formula designed to challenge the common belief that moisturizers must be thick to deliver effective hydration...

Huda Beauty has been crowned the world’s most popular beauty brand according to Cosmetify’s Q1 2025 Beauty Index. Founded in Dubai and now a global phenomenon, the brand outpaced industry giants like Fenty Beauty, Rhode, and Rare Beauty — showcasing its dominance in the digital space, impressive audience engagement, and a massive global fanbase, Harper’s Bazaar Arabia reports.

The Cosmetify Beauty Index ranks brands based on Google search data, social media activity, and overall follower count, offering an objective snapshot of the industry’s top performers.

This recognition isn’t just a win for Huda Beauty — it’s a point of pride for the entire Middle East region. Founded by Huda Kattan, the brand embodies the aesthetics and spirit of the Middle East, and now sets global standards in the beauty industry.

From headline-making product launches to cult favorites that sell out in seconds, Huda Beauty continues to rewrite the rules of the industry — boldly, unapologetically, and with a distinct Dubai flair.

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