22:50, August 21

Neutrogena apologizes for dropping Hayden Panettiere as she battled postpartum depression in 2015

Neutrogena is finally apologizing to Hayden Panettiere — days after her tragic death — for axing her contract in 2015 while she was in the throes of postpartum depression, Pag Six writes...

22:15, July 7

What Are Peptides and How to Use Them Correctly

Today, the internet is flooded with a vast wave of self-proclaimed skincare experts. On TikTok and Reddit, everyone is promoting their own multi-step beauty rituals packed with the "best peptides, exfoliants, toners, and oils." Amid this chaos, it is becoming increasingly difficult to discern which routines and ingredients are actually worth trusting...

15:15, April 7

Hailey and Justin Bieber launch acne patches for Rhode skincare

Hailey Bieber’s skincare brand, Rhode, has teamed up with husband Justin Bieber to unveil a new line of products. The collaboration introduces three items: Spotwear — the brand’s first acne patches — alongside limited-edition versions of the Peptide Lip Treatment in “Caramelized Banana” and Peptide Eye Prep patches....

15:44, April 6

Viral “No-Poo” hair trend could lead to hair loss and premature graying, experts warn

Beauty trends come and go — but some can leave lasting damage. A viral haircare movement gaining traction on social media is now raising concerns among experts, who warn it may do more harm than good...

19:17, March 26

From “quail egg” to “black caviar”: The hottest nail trends for Spring 2026

Spring 2026 in beauty sometimes feels delightfully absurd, and nail trends are no exception. Nails now mimic food, textiles, or even tech, blending irony with a desire to move beyond the “neat and pretty” toward styles with personality...

19:12, January 24

Milk skincare trend continues: The Ordinary launches rice lipid microemulsion

Skincare brand The Ordinary has expanded its science-backed lineup once again, tapping into the ongoing “milky” skincare craze with a new lightweight moisturizer. The Rice Lipids + Ectoin Microemulsion is a fluid, hydration-focused formula designed to challenge the common belief that moisturizers must be thick to deliver effective hydration...

22:24, November 20

Apple cider vinegar baths: Trendy skincare or playing with fire?

“Apple cider vinegar contains acetic acid, which offers antibacterial and exfoliating properties,” explains Dr. Priya Verma, a London-based aesthetic doctor. “Scientifically, it may help restore skin pH and reduce bacterial growth...

19:19, November 19

The Ordinary launches new serum for firmer, plumper skin — no injections required

The Ordinary, known for its affordable and innovative skincare solutions, has expanded its iconic lineup with a new serum: Volufiline 92% + Pal-Isoleucine 1%. The product promises to restore the skin’s lost firmness and volume, tackling age-related changes without the need for injections...

21:30, November 5

FDA issues warning: Popular beauty procedure may cause burns, scars, and nerve damage

The U.S. Food and Drug Administration (FDA) has issued a warning about a trendy cosmetic treatment, RF microneedling, popular among celebrities, citing reports of serious side effects, according to the New York Post...

19:26, November 5

Dua Lipa launches her own skincare line with Augustinus Bader

Pop superstar and style icon Dua Lipa is venturing into the world of skincare. The singer has teamed up with luxury beauty brand Augustinus Bader to launch a new line called Dua, WWD reports...

19:38, September 2

Victoria Beckham launches luxury foundation with skincare benefits

Victoria Beckham continues to expand her beauty empire while posting impressive financial results. The designer is set to debut The Foundation Drops, a luxury foundation created in collaboration with skincare brand Augustinus Bader, reports WWD...

19:15, September 2

EU bans popular gel nail ingredient

As of September 1, the European Union has officially banned the use of TPO (trimethylbenzoyl diphenylphosphine oxide), a chemical commonly found in gel nail polishes. TPO is responsible for giving nails an ultra-glossy finish and speeding up drying under UV or LED lamps, reports the New York Post...

14:44, July 2

Why more women are embracing natural bikini hair in 2025

Attitudes toward body hair have shifted dramatically over the years — and right now, they’re experiencing a full-on revolution. While smooth underarms and legs have long been the norm, pubic hair was once treated as an unspoken taboo. But in 2025, that’s changing fast: we’ve officially entered what Hypebae calls the era of the “full bush.”..

22:15, June 23

Sabrina Carpenter and Prada Beauty launch mew banana-scented lip balm

Pop star and global brand ambassador Sabrina Carpenter continues to wow fans with stylish collaborations alongside Prada Beauty. Sharp-eyed viewers of her latest music video Manchild spotted Prada banana-shaped candies — a clever hint at a fresh product launch now officially confirmed..

21:19, January 24

All about Pat McGrath’s viral ‘porcelain mask’

Remember how the internet went crazy over Pat McGrath’s porcelain makeup at the Maison Margiela show during the latest Paris Fashion Week last year? Many of us were going crazy trying to figure out how she created that “porcelain skin” look, turning models into lifelike dolls. After a while, she revealed the secret ingredient — gel peel-off face masks....

12:37, January 23

Jennifer Lopez's manicure is season’s hottest trend

Anything Jennifer Lopez does or wears often becomes a trend—and her manicure is no exception. In particular, J.Lo opted for cherry mocha, which looks set to be the trending color of the season. Lopez's latest manicure comes just as the color combo is back in full swing...

12:18, October 15

Kylie Jenner shares her top beauty secret

The reality star credited her sister Khloe Kardashian for teaching her how to apply SPF to her hands, too. "Khloe is the one who taught me how to put sunscreen on my hands...I'm religious about it [SPF] and never leave the house without putting it on my face," Kylie told Elle.com...

20:23, October 11

Dubai becoming one of hottest destinations for cosmetic surgery, treatments

Dubai, nicknamed the “Beverly Hills of the Middle East,” is becoming one of the hottest destinations for cosmetic surgery and treatments—and experts say the boom shows no signs of slowing down anytime soon, writes Forbes....

23:15, August 30

Top 10 most dangerous plastic surgeries

Plastic surgery has grown in popularity almost exponentially in recent years. However, as we know, all procedures come with risks, but one in particular is especially dangerous—92%...

21:31, January 31

Coffee, loved by Armenians, is best ‘assistant’ in losing weight

It's no secret that caffeine can be an ideal companion on your weight loss journey. But how many cups of coffee should you drink to shed those extra pounds...

11:28, February 2

Cosmetics giant Coty accuses dictionaries of 'ageism' and 'sexism over definition of beauty

The petition has gained more than 1,300 signatures so far....

12:07, October 16

Prince Harry and Meghan Markle make first appearance after pregnancy news

The couple attended a welcome event with Australia’s Governor General Peter Cosgrove on Tuesday morning...

20:15, September 14

Ջուլիա Ռոբերտսը Մալիբուում ներկայացել է հյուծված տեսքով

Բավականին քաշ գցած Ջուլիա Ռոբերտսին բռնացրել են Մալիբուում շոփինգ անելիս...

10:10, July 20

Cher reveals her age-defying appearance is down to her diet

She didn't smoke or drink in the early days of her career...

12:04, June 8

Kim Kardashian cheats on her diet every 10 days

So she can indulge her 'sweet tooth'...

15:05, July 31

Apple diet is effective summer diet

It is very good for losing weight…

16:40, March 30

Masks to get rid of eye bags and dark circles

NEWS.am STYLE offers you a tip how to make masks...

15:14, March 30

Banana masks for all types of skin

Banana is known for its smoothing and softening effect on the skin...

15:58, March 11

Weight loss diary: Day 1 and first photo

I will have a photo report every two weeks to make the result noticeable...

20:39, January 28

1932 - new fragrance from Chanel

Perfume Collection Les Exclusifs de Chanel enriched with a new fragrance - Chanel 1932...

12:22, January 27

Mask recipe for greasy hairs

Washing them too frequently brings forward the opposite results…

16:48, January 24

Preparing for tattoo

Tattooing is always a stress for the organism…

12:16, January 13

Piercing ears - expert advices

The center of the lobe is convenient, however…

16:29, January 4

Extra kilos reason for concern

It is very important to eat five times a day…

19:29, January 3

Winter care for hands – expert advice

In ancient times noble women were recognized not by the clothes, but by the posture and hands...

14:15, December 31

What makeup to use for New Year Eve? Expert advice

Vivid colors are trendy for this year, especially sparkles...

14:37, December 28

Choosing hairstyle and hair color for New Year party - PHOTO

The hairdresser advised to choose a hair color and hairstyle, based on the general image of the New Year...

18:56, December 25

Armenian celebrities and plastic surgery

The reporter of NEWS.am STYLE searched for answers…

19:26, December 20

Experts advise on dry and wet polishing

On choosing between those two polishing styles two factors should be taken into account…

12:08, December 20

US wins Miss Universe 2012 beauty pageant

The winner of the beauty contest received the crown…