One of the world's largest cosmetics companies, Coty—and CEO Sue Nabi— has accused dictionaries of "ageism" and "sexism" over its definition of beauty in a new campaign highlighting its efforts to change the definition of beauty.
Coty, which owns brands such as Covergirl and Kylie Cosmetics, has filed a petition on Change.org urging dictionaries to change the "outdated" definition of beauty.
The petition states, "The term ‘beauty’ doesn't reflect the values of today’s society."
Nabi says the current definition of beauty is more than inaccurate—it's ageist and sexist. "The definition of beauty hasn’t aged well...the implicit ageism and sexism in the examples were born in a different time."
Nabi continues, "We believe it’s time to bridge the gap - time to bring the definition to where society is today. By changing the definition, if more people feel included – feel beautiful – there will be a ripple effect which touches us all.”
The petition has gained more than 1,300 signatures so far.
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