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Versace releases special fragrance, Eros, for men. It is the first innovation for men by the fashion house in the recent years. The idea of the new fragrance belongs to the very owner of the house Donatella Versace, as she believed that the house required an ‘antic symbol’, which is Eros.

The fragrance combines woody, oriental and fresh notes, while it is provocative, full of passion and desire and courageous. According to Versace, Eros is the “DNA of the fashion house.” Brian Shimansky is chosen to represent the perfume, while the idea of the video belongs to Versace.

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