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Benefit apologises for its advert showing two makeup bottles having sex

15:36, July 11

The famous Australian cosmetic brand Benefit surprised their fans. The company has released an animated advert, in which a bottle of foundation are having sex with sponge, The Sun reported. 

 Benefit has defended its 'cheeky' ad showing makeup products appearing to have sex

The advert shows an animated bottle of foundation and square makeup sponge lying together in bed, then the bottle of liquid pounces on top before squirting foundation across the screen with a smile.

Посмотреть эту публикацию в Instagram

Публикация от Benefit Cosmetics CZ (@benefitcosmeticscz)

Replying to the video on Instagram, one customer wrote: "This is so disgusting. Shame on your Benefit - it's makeup you're supposed to be advertising... Keep that in mind.”

Another addedn: "I just don't think this is very appropriate marketing - it's a makeup advert. There's no need to sexualise these products. But each to their own.”

Картинки по запросу The promo was advertising the knew Hello Happy products

While a third noted: "As much as I find this funny, Benefit have to remember they will also have teenage customers and young fans."


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