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At Paris Fashion Week, Armine Ohanyan presented the Self Reflection collection, created in collaboration with the HAYELI brand and the Yooto retail group. The inspiration came from the hyperrealistic portraits of Armenian artist Tigran Tsitoghdzyan, in which faces seem to appear through layers of hands, light, and blurred air. His visual language is about the multi-layered identity, the line between what we demonstrate and what we hide.

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This idea found a poetic embodiment on the catwalk. The collection balances between the visible and the invisible, the body and the image. Models emerged from a “living frame” as if from a portrait, continuing the dialogue between art and fashion.

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Translucent, smoky fabrics as if woven from steam or memories. They glide softly over the body, barely touching the skin as if they are ready to disappear at any moment. Their fluidity and airiness contrast with graphic jackets, on which images of faces and hands are printed—those very visual codes of Tsitoghdzyan

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The prints work as a photographic fixation of movement—glances, gestures, and touches imprinted in the fabric become part of the structure. A coat resembling an enlarged photo, or jackets on which faces seem to shine through the skin—these are not just clothes, but a statement, a metaphorical reflection of the soul, which we hide layer after layer behind clothes and the body.

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The collection does not declare, does not announce, as we are usually accustomed to seeing on the catwalk, but asks questions. Who are we in the era of images? What part of ourselves do we reflect? And what do we hide behind a layer of fashionable illusion?

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