• Women Are Breaking Their Ribs for ‘Tiny’ Waists: Extreme New Procedure Raises Medical Concerns

  The beauty industry has reached a point that would have seemed unimaginable only a few years ago: it is now possible to alter not only body fat, breasts or facial features, but the shape of the ribs themselves. A procedure known as rib remodelling involves deliberately damaging the lower ribs in an attempt to make the waist appear significantly narrower, The Independent reports...

• Beauty with a Surprise: Scientists Find Microscopic Mites Under Eyelash Extensions

  Women who regularly get eyelash extensions may be highly likely to have microscopic mites living on their lashes, according to a new study cited by the Telegraph...

• $220 Advent Calendar Packed With $400 Worth of Beauty Products: Charlotte Tilbury Has Fans Going Crazy Again

  Holiday shopping is kicking off with a true beauty treasure. Celebrity-loved brand Charlotte Tilbury has unveiled its annual advent calendar, which has already become something of a cult favorite. And while it is currently available exclusively on the brand’s website, fans have a chance to get their hands on the coveted set before it sells out...

• Dior’s Glow of Luxury: Jenna Ortega, Anya Taylor-Joy and Jisoo Front New Skin Tint

  Dior Beauty is expanding its complexion makeup lineup with the launch of Dior Backstage Glow-Up Skin Tint, its first three-in-one hybrid complexion product. To mark the highly anticipated debut, the luxury house has assembled a star-studded ambassador lineup, with Jenna Ortega, Anya Taylor-Joy and Jisoo starring in the campaign and showcasing the skincare-infused formula...

• The Formula for the Perfect Breasts: Scientists Reveal What the Ideal Bust Looks Like

  A new study has found that when it comes to breast attractiveness, symmetry may matter more than size...

• The return of “heroin chic”: When thinness is masquerading as health

  Director and screenwriter Chloe Wallace recently sparked social media conversations following the Oscars by criticizing the resurgence of extreme thinness as a beauty standard, according to El Pais...

• The sexiest woman of 2025 — what she looks like

  They say beauty is in the eye of the beholder. But according to science, the sexiest women today are brunettes with tattoos who are in relationships...

• Dior Addict 2026: Lip Glow Oils, Francis Kurkdjian Fragrances, and the Shine of a New Generation

  Let your lips do the talking and your fragrance tell a story with Dior Addict 2026. This season, Dior unveils a sweet, sensual collection featuring new Lip Glow Oils alongside three signature fragrances: Rosy Glow, Peachy Glow, and Purple Glow. The campaign stars Jisoo, Anya Taylor-Joy, and Willow Smith, with visuals by Drew Vickers and a short film by director duo TORSO...

Attitudes toward body hair have shifted dramatically over the years — and right now, they’re experiencing a full-on revolution. While smooth underarms and legs have long been the norm, pubic hair was once treated as an unspoken taboo. But in 2025, that’s changing fast: we’ve officially entered what Hypebae calls the era of the “full bush.”

Earlier this year, a TikToker shared a now-viral video about how a simple Etsy review changed her perspective on body hair. The reviewer had posted a bikini photo proudly showing her natural hair — and the “full bush bikini” meme was born. What started as a joke quickly sparked a wider conversation about self-acceptance and the freedom to feel confident in your own skin.

This month, women’s shaving brand Billie leaned into the trend with a limited-edition collaboration with designer Ian Charms. The capsule collection includes a beaded bikini featuring slogans like “I love fuzz” and “Bushkini.” In a press release, the brand said the campaign aims to support all women — whether you’re completely smooth, totally natural, or somewhere in between.

On social media, the #BushSummer hashtag is picking up steam. More people are ditching razors and proudly showing off their natural look, inspiring others to do the same. For many, it’s not just about body hair — it’s about reclaiming choice, confidence, and comfort on their own terms.

Follow NEWS.am STYLE on Facebook, Twitter and Instagram