• Zuhair Murad Softens His Signature Glamour With Mediterranean Mood, Fringe and a Marilyn Monroe-Inspired Dress

  Zuhair Murad took a step away from his signature evening glamour with a lighter, more relaxed ready-to-wear collection for spring...

• Matthieu Blazy Stages a Triumphant Spectacle for Chanel: Coco Chanel, Tweed and a Touch of Attitude

  A year ago, Matthieu Blazy made his debut on the Chanel runway, opening a new chapter in the history of the legendary fashion house. Now, 12 months later, he returned to the Grand Palais as a true triumphalist, presenting his Spring/Summer 2027 collection — both a love letter to Coco Chanel and a confident statement about the future...

• Elie Saab Revives His Iconic 2000s Aesthetic — and Teases a Major H&M Collaboration

  It was an Elie Saab gown worn by Halle Berry on the red carpet at the 2002 Oscars that went down in fashion history and helped turn the Lebanese designer into a global name. Now Saab is returning to the aesthetic that made him an icon in the early 2000s...

• Miu Miu and New Balance Team Up Again: Paris Gets a Glimpse of the Sneakers of the Future

  Miu Miu unveiled two new collaborations at Paris Fashion Week. The fifth year of its partnership with New Balance brought the debut of a new version of the RC150 — a reimagined sneaker inspired by racing footwear...

• Dita Von Teese Takes Paris by Storm: Christian Louboutin Turns Iconic Shoes Into a Theatrical Spectacle

  Christian Louboutin has once again transformed a footwear presentation into a spectacular theatrical production. Dita Von Teese took center stage at the presentation of his Spring 2027 collection at Paris’s Théâtre du Châtelet, with Cynthia Erivo, Elizabeth Debicki, Jaden Smith, Jean Paul Gaultier, Heidi Klum and Daphne Guinness among the guests, according to WWD...

• Valentino Spring/Summer 2027: Fashion as an Endless Possibility

  Paris’ Bibliothèque Sainte-Geneviève was transformed for one evening into the setting for one of Valentino’s most striking shows. Creative director Alessandro Michele asked guests to bring books to donate, while naming the Spring/Summer 2027 collection “Antibiblioteca.”..

• Hermès SS27: Luxury You Can Breathe In — Nadège Vanhee-Cybulski Unveils an Airy Collection

  What should a wardrobe look like in a world where summers are getting hotter? For Hermès artistic director of women’s collections Nadège Vanhee-Cybulski, the answer is obvious: it needs to become lighter. For Spring/Summer 2027, the designer made air the star of the collection, transforming even the French house’s iconic leather into an almost weightless material...

• Daniel Roseberry returns to Schiaparelli’s roots with daring collection featuring golden accents and bare breasts

  This summer, Daniel Roseberry deleted social media apps from his phone and set off on a road trip along the East Coast of the United States. After returning to Paris, the American designer began training for the New York City Marathon, WWD reports...

French lingerie brand Etam has unveiled its Fall 2025 campaign, with Irina Shayk as its radiant leading face. Titled “J’ETAM” — a playful twist on the brand’s name and the French declaration of love “Je t’aime” — the campaign poses a central question: “What is the most French feeling?” The answer, of course, is love.

Launching just ahead of Etam’s runway show on September 30, the campaign celebrates every form of love — romantic, platonic, familial, and most importantly, self-love. With her magnetic, liberated femininity, Irina Shayk perfectly embodies the message.

Shot by Brianna Capozzi, the visuals strip away glossy artifice: soft lighting, minimal sets, natural makeup, even socks on camera — all in the name of honesty and intimacy. This isn’t just lingerie; it’s a portrait of the modern woman, living by her own rules.

The collection spans delicate lace sets and easy cotton pieces in shades ranging from blush pink to fiery red and electric blue. Push-up bras, wire-free silhouettes, thongs, and boyshorts — every design is made to let women feel beautiful in any mood, at any moment, just as French women do.

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