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House of Oddities, the creative agency known for its bold and unconventional designs, has launched a one-of-a-kind “high-end” dog accessory: a pendant shaped like dog poop, priced at £9,500.

The Poo(ch) Pendant is a limited-edition piece made of 9-carat gold, professionally sealed with a sample of the owner’s pet feces. The collection is aimed at dog lovers who believe that their pet’s gut health is worth its weight in gold.

The initiative coincides with the launch of Butternut Box’s TikTok store and highlights the benefits of fresh, easily digestible dog food. Healthy stool is seen as an indicator of proper digestion and nutrient absorption—key elements of a dog’s overall wellbeing.

“We understand that some dog owners will find this incredible, while others will find it horrifying, but the main goal is to spark conversation,” said Sachini Imbuldeniya, CEO and founder of House of Oddities. “This is the ultimate statement in jewelry and a symbol of owners’ care for their pets’ health and wellbeing.”

Each pendant is handcrafted by a specialist jeweler. The purchase includes a white-glove service—from courier pickup of the sample to delivery of the finished piece.

The Poo(ch) Pendant is promoted through the brand’s digital platforms, and availability is extremely limited.

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