• Giant Bags and Weightless Silhouettes: Bottega Veneta Stages a Fashion Revolution in Milan

  Bottega Veneta unveiled its Spring/Summer 2027 collection at Milan Fashion Week, embracing relaxed silhouettes and generous proportions that seemed to glide over the body without restricting movement...

• Lace, Crosses and Leopard Print: Dolce & Gabbana Searches for a Way Out of Its Debt Crisis

  The reminder of Dolce & Gabbana’s virtually inseparable relationship with celebrities was hardly accidental. As the luxury market faces a difficult period, the Italian brand is struggling with debts approaching $530 million, according to The Guardian...

• Demna Turns the Page at Gucci: A Lavish “Store Show” in Milan Unveils a New Aesthetic

  Demna presented Gucci’s Spring/Summer 2027 collection in Milan, transforming the runway into a spectacular Store Show — a large-scale fashion presentation staged inside a specially constructed, gigantic Gucci boutique. The designer himself described the collection as an embodiment of his “complete personal vision for the brand.”..

• Max Mara Unveils a Collection for Women Who Have Too Much to Do

  The foundation of Max Mara’s Spring/Summer 2027 collection is practical, functional clothing: safari-style jackets, pocketed vests and trench coats. Even if the woman wearing them never unfastens the oversized pockets or uses the storm flap on her coat, WWD writes...

• “I Like My Body When It Is with Your Body”: FENDI Turns Fashion Week Into a Game of Mirrors and Seduction

  An invitation to a fashion show usually offers a hint of what guests can expect. But this time, FENDI limited itself to a single mysterious phrase: “I like my body when it is with your body.”..

• Kisses, Moans and Simulated Sex: Diesel Show in Milan Shocked the Audience

  At fashion weeks around the world, traditional runway shows increasingly seem to be giving way to unexpected performances. But what happened at Milan Fashion Week appears to have surprised even the most seasoned fashion crowd, according to the New York Post...

• From “Ugly” Prints to Mini Pockets: Prada Turns the Skirt Into Fashion’s Ultimate Object of Desire

  Miuccia Prada and Raf Simons decided to look at women’s fashion literally from the bottom up. The star of Prada’s Spring/Summer 2027 collection was the skirt — a garment the fashion house considers one of the most expressive and versatile elements of a woman’s wardrobe...

• Luxury Loses Its Shine: Middle East War Deepens Crisis in Global Luxury Market

  Behind the spectacular shows of the world’s biggest fashion houses in Milan and Paris lies a troubling picture: the global luxury market continues to slow, while the war in the Middle East appears to be making matters even worse, Reuters reports...

French beauty giant L’Oréal has struck a $4.66 billion deal to acquire the perfume brand Creed and secure exclusive rights to develop products under Kering’s iconic fashion houses — Bottega Veneta and Balenciaga — for the next 50 years.

The transaction marks a key move for Kering, whose net debt reached €10.5 billion by the end of June, raising investor concerns. The group’s new CEO, Luca de Meo, is actively restructuring the business, focusing on its core fashion lines while reducing debt.

Kering has faced slowing growth in its flagship brand, Gucci, particularly in the crucial Chinese market, making the deal strategically important.

Under the agreement, L’Oréal not only gains the prestigious Creed perfume label but also the ability to develop exclusive beauty products inspired by Kering’s legendary fashion houses, effectively merging high fashion and cosmetics under one umbrella.

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