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• Gray Suit and Unbuttoned Shirt: Why Killer Luigi Mangione’s Wardrobe Became New York’s Biggest Fashion Show

  High-profile trials have captured public attention for over 130 years, and throughout history, the public has scrutinized defendants' outfits with equal fervor. Another confirmation of this is Luigi Mangione, whose courtroom appearances sparked a fierce reaction not only in legal circles but also in the fashion world, writes WWD...

• Gucci Breaks the Main Taboo of the Luxury Industry: Why the Fashion House Is Lowering Prices

  In the world of haute couture, it is customary to believe that luxury is immune to the laws of conventional business. While mass manufacturers fight for customers through cost optimization and dumping, luxury brands have always survived on pure creativity, exclusivity, and continuous price hikes, writes FT...

• "Feces" in Trend: How the Brand That Mocked High Fashion Became Its Favorite Enfant Terrible

  Today, it is a relatively young but incredibly popular fashion house experiencing its finest hour, writes The Salon...

• Chanel’s Triumph and Massimo Dutti’s Unexpected Breakthrough: Lyst Index of Hottest Brands Released

  The Lyst platform has published its ranking of the most popular fashion brands and products for the second quarter of 2026, highlighting the triumph of French classics, sportswear, and unexpected breakthroughs from the mass market...

• From Isadora Duncan's Scarf to "Zara Death Pants": How Fashion Is Trying to Kill Us Again

  "Caveat emptor" (buyer beware) is one of the oldest principles of law. Today, it has become as relevant as ever, all thanks to a pair of wide-leg £25.99 trousers from Zara...

French beauty giant L’Oréal has struck a $4.66 billion deal to acquire the perfume brand Creed and secure exclusive rights to develop products under Kering’s iconic fashion houses — Bottega Veneta and Balenciaga — for the next 50 years.

The transaction marks a key move for Kering, whose net debt reached €10.5 billion by the end of June, raising investor concerns. The group’s new CEO, Luca de Meo, is actively restructuring the business, focusing on its core fashion lines while reducing debt.

Kering has faced slowing growth in its flagship brand, Gucci, particularly in the crucial Chinese market, making the deal strategically important.

Under the agreement, L’Oréal not only gains the prestigious Creed perfume label but also the ability to develop exclusive beauty products inspired by Kering’s legendary fashion houses, effectively merging high fashion and cosmetics under one umbrella.

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