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New AI-powered video generation tools are allowing creators to place celebrities in scenes without their consent. In one viral clip, an AI-generated Michael Jackson leans over a KFC table and says, “Your chicken looks great, buddy,” before stealing a box of food, reports the New York Post.

Other creations include Marilyn Monroe as a TSA agent inspecting travelers’ bags, and the late physicist Stephen Hawking in a wheelchair subjected to wild stunts — from riding muddy motorcycles to performing in WWE-style matches.

These videos often clash with how heirs and representatives believe a celebrity’s image should be used, but the technology doesn’t wait for permission. Social media platforms are flooded daily with thousands of such clips.

The explosion of AI-generated video content has been fueled by tools like OpenAI’s Sora 2, launched October 1, 2025, as well as platforms such as MidJourney and Google Gemini. While some celebrities and their teams are pursuing legal protection, others embrace AI with humor or even invest in it.

The technology is astonishing: any scene can be created with near-television quality. Neighbors can appear on the Moon, mothers-in-law can mine diamonds — the possibilities are endless. Yet, the potential for misuse is enormous, with much of the content dismissed as “slop.”

Initially, OpenAI’s Sora allowed an opt-out model: users could refuse to have their likeness used. Following legal disputes over U.S. copyright laws, the company revised its policy to grant “rights to likeness owners” for character generation, though details remain scarce.

Industry insiders worry about the impact. Los Angeles manager Aaron Kogan says, “I’m concerned this could disrupt Hollywood’s ecosystem, but I hope a balance can be found between AI content and traditional films and series.”

The legal framework for using living persons’ likenesses is relatively clear, but for deceased figures, it is murkier and emotionally charged. For instance, Robin Williams’ daughter, Zelda, has asked creators to stop producing AI videos featuring her late father: “If you have a conscience, just stop.”

Meanwhile, major studios — Disney, Universal, and Warner Bros. Discovery — have filed a lawsuit against MidJourney, accusing the company of creating a “bottomless pit of plagiarism.” The suit cites characters like Superman, Batman, Bugs Bunny, and Daffy Duck, claiming the AI used illegally trained data. The studios are seeking $150,000 per character, potentially amounting to billions of dollars. MidJourney maintains that its AI was trained on “billions of publicly available images” and places copyright compliance responsibility on users.

Even OpenAI CEO Sam Altman has appeared in AI videos — shown chasing a Lakers bucket or upset over a small Chipotle guacamole portion.

Experts say these technologies are only beginning to permeate the entertainment industry. As audiences adjust, the internet is increasingly populated with scenes where Martin Luther King DJs, Freddie Mercury joins video calls, and Elvis mows the lawn — all thanks to AI.

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