• Why Are Luxury Brands Being Forced to Cut Prices?

  Earlier this year, a medium-sized Gucci Mercato leather tote designed by Demna for the Spring/Summer 2026 collection would have cost you $2,900. But in May, Bernstein analysts noticed a change: Gucci had quietly cut the price of the bag by around 20–25%, Vogue reports...

• Suit with braces: What the British Prime Minister's wardrobe choice says about him

  Fashion subculture, a nod to 80s excess, or a symbol of tradition? British Prime Minister Andy Burnham’s wardrobe has once again become a topic of fashion debate after he appeared in public wearing a suit with braces, The Guardian writes...

• “It Doesn’t Even Cover the Nipple”: Influencer Mocks Kim Kardashian’s Microscopic Skims Bodysuit

  Influencer Remi Bader put Skims’ new Fits Everybody collection to a rather revealing test—and, judging by her reaction, she was far from impressed with the result...

• Gray Suit and Unbuttoned Shirt: Why Killer Luigi Mangione’s Wardrobe Became New York’s Biggest Fashion Show

  High-profile trials have captured public attention for over 130 years, and throughout history, the public has scrutinized defendants' outfits with equal fervor. Another confirmation of this is Luigi Mangione, whose courtroom appearances sparked a fierce reaction not only in legal circles but also in the fashion world, writes WWD...

• Gucci Breaks the Main Taboo of the Luxury Industry: Why the Fashion House Is Lowering Prices

  In the world of haute couture, it is customary to believe that luxury is immune to the laws of conventional business. While mass manufacturers fight for customers through cost optimization and dumping, luxury brands have always survived on pure creativity, exclusivity, and continuous price hikes, writes FT...

• "Feces" in Trend: How the Brand That Mocked High Fashion Became Its Favorite Enfant Terrible

  Today, it is a relatively young but incredibly popular fashion house experiencing its finest hour, writes The Salon...

• Chanel’s Triumph and Massimo Dutti’s Unexpected Breakthrough: Lyst Index of Hottest Brands Released

  The Lyst platform has published its ranking of the most popular fashion brands and products for the second quarter of 2026, highlighting the triumph of French classics, sportswear, and unexpected breakthroughs from the mass market...

• From Isadora Duncan's Scarf to "Zara Death Pants": How Fashion Is Trying to Kill Us Again

  "Caveat emptor" (buyer beware) is one of the oldest principles of law. Today, it has become as relevant as ever, all thanks to a pair of wide-leg £25.99 trousers from Zara...

H&M is no stranger to designer collaborations, but its latest partnership is turning heads. The retailer has teamed up with Belgian designer Glenn Martens to unveil a collection that blends Martens’ signature conceptual style with entirely new designs.

The collection features men’s and women’s clothing, accessories, and gender-neutral pieces, all reimagining classic wardrobe staples. Martens explored H&M’s archives—think basic T-shirts, plaid shirts, and jeans—to transform them with new silhouettes, trompe l’oeil techniques, customization, and foil or frame elements that can be adjusted by the wearer.

“I’m known for creating conceptual pieces. I like starting with an existing item, giving it a conceptual twist, and then completely turning it upside down,” Martens explained.

The campaign exudes Martens’ trademark British humor, reinterpreting a traditional family portrait with flair. Featuring Joanna Lumley, Richard E. Grant, and a cast of eccentric characters, the visuals perfectly reflect the collection’s energetic and playful spirit.

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