• Once Upon a Time in Prada: The Fashion House Turns Its New Campaign into a Disney Fairy Tale

  Prada invites us into a fairy tale where designer accessories replace glass slippers, and Sadie Sink and Maya Hawke take the place of animated princesses...

• Lamborghini on Your Shoulders: Balenciaga Unveils a $9,500 Jacket and a Baseball Cap That Costs as Much as a Plane Ticket

  Balenciaga and Automobili Lamborghini have teamed up once again, unveiling a limited-edition clothing collection inspired by the new Fenomeno hybrid supercar. The lineup includes a leather biker jacket, hoodies, T-shirts and baseball caps, all featuring the two brands’ logos and price tags comparable to those of a used car...

• Dolce&Gabbana and Mytheresa Unveil Luxurious Christmas 2026 Collection

  The collection features sculptural mini dresses, floor-length evening gowns, flowing skirts and pajama-style sets. Sheer chiffon, sparkling sequins, metallic accents and star motifs create an atmosphere of theatrical glamour synonymous with Dolce&Gabbana...

• “Fashion Can Be a Way to Introduce Armenia to the World”: Stella Manferdini, Fashion Editor at Harper’s Bazaar Italia and ELLE Italia

  A week has passed since Yerevan Fashion Week 2026 came to a close. The event offered several days of opportunities not only to discover the work of Armenian designers, but also to see the local fashion scene through the eyes of international industry professionals....

• Naked Corsets Take Over the Red Carpet: Which Stars Turned Nudity Into Art — and Who Went Too Far?

  The naked body has become fashion’s hottest accessory of 2026. Heidi Klum, Zendaya, Kim Kardashian and other celebrities are stepping out in unconventional corsets that mimic bare breasts and the contours of the human body. While some transform these provocative designs into works of art, others risk crossing the line into excessive exposure...

• Chanel, Gucci and Burberry Under Fire: What Luxury Brands Have Been Hiding From Consumers

  Luxury brands have long destroyed unsold goods to preserve exclusivity and prevent their collections from losing value. Now, the European Union is trying to put an end to the practice...

• At the Crossroads of Ambition and Commerce: A Look at Yerevan Fashion Week 2026 Against the Backdrop of Global Fashion

  Yet behind the polished visuals lies a more practical question: what does Armenian fashion represent today? How independent is it, where has it genuinely moved forward, and in which areas does it continue to follow established international trends...

• Zuhair Murad Softens His Signature Glamour With Mediterranean Mood, Fringe and a Marilyn Monroe-Inspired Dress

  Zuhair Murad took a step away from his signature evening glamour with a lighter, more relaxed ready-to-wear collection for spring...

Less than three weeks after presenting his debut collection for Balenciaga, Pierpaolo Piccioli has launched his first campaign for the brand. Unlike the strict, experimental aesthetics of the Demna era, the new campaign embraces a warmer, more relaxed style while featuring two key handbags from previous designers, reports WWD.

Photographer David Sims, a frequent collaborator of Piccioli, shot the campaign at Hôtel de Maisons on Paris’s Left Bank—the former home of Karl Lagerfeld. Models Mona Tougaard and Sandra Murray are the central figures.

In one sunlit image, a barefoot Tougaard lounges on a bed in a crop top and loose Bermuda shorts from the Spring 2026 collection. Next to her rests the Rodeo bag, originally designed by Demna, adorned with charms and the model’s initial. The campaign also highlights the iconic Le City bag, introduced in 2001 by Nicolas Ghesquière, bringing the enduring “It” accessory back into the spotlight.

“I wanted to create something personal that tells a story of effortless beauty and delicate humanity,” Piccioli said. “Sims captured Mona and Sandra as they are—spontaneous, real, soft, yet strong—a reflection of the new Balenciaga woman and the beginning of a meaningful chapter for me.”

The fashion house added: “Set against the grandeur of 18th-century architecture, these moments of natural ease reinterpret what strength looks like today. The campaign presents an organic tension between youth and austerity, sophistication and spontaneity—a luminous portrait of Piccioli’s belief in beauty as emotion.”

Piccioli, who spent most of his career at Valentino, emphasized that he does not intend to erase the legacy of previous designers, particularly founder Cristóbal Balenciaga, whose signature silhouettes he has reimagined with new romantic and sculptural forms.

Follow NEWS.am STYLE on Facebook, Twitter and Instagram