• Luxury at H&M Prices: Elie Saab Brings Couture Codes to the Mass Market

  Lebanese fashion house Elie Saab is taking another step beyond the world of haute couture. Through its new collaboration with H&M, the brand is bringing its signature couture codes to a more accessible segment, offering a wider audience the elements that have made Saab a favorite among fashion lovers: lavish embellishment, glamorous evening silhouettes and impeccable tailoring, according to Forbes...

• $100 Billion Has Vanished: Is the Era of Shein and Out-of-Control Fast Fashion Finally Coming to an End?

  Not long ago, it seemed as though Shein was on a path to global domination. The Chinese fashion giant promised a new era of fast fashion: new items could appear on its website within a matter of hours, while entire outfits could be assembled for less than $10. The model proved so irresistible that it quickly turned into a global addiction, The Independent reports...

• Pucci Returns to Its Roots: Camille Miceli Turns Medieval Horse Racing Into Modern Luxury

  For several years, Emilio Pucci creative director Camille Miceli has explored the psychedelic and hippie-chic side of the Italian house’s heritage. Now, the designer has turned her attention to a lesser-known chapter of its history...

• Chanel in All Its Glory: New Necklace Showcases a Rare 20.66-Carat Sri Lankan Sapphire

  Lion, camellia, star and sun — all of Chanel’s iconic symbols come together in a single jewelry masterpiece, crowned by an exceptionally rare sapphire...

• Why Are Luxury Brands Being Forced to Cut Prices?

  Earlier this year, a medium-sized Gucci Mercato leather tote designed by Demna for the Spring/Summer 2026 collection would have cost you $2,900. But in May, Bernstein analysts noticed a change: Gucci had quietly cut the price of the bag by around 20–25%, Vogue reports...

• Suit with braces: What the British Prime Minister's wardrobe choice says about him

  Fashion subculture, a nod to 80s excess, or a symbol of tradition? British Prime Minister Andy Burnham’s wardrobe has once again become a topic of fashion debate after he appeared in public wearing a suit with braces, The Guardian writes...

• “It Doesn’t Even Cover the Nipple”: Influencer Mocks Kim Kardashian’s Microscopic Skims Bodysuit

  Influencer Remi Bader put Skims’ new Fits Everybody collection to a rather revealing test—and, judging by her reaction, she was far from impressed with the result...

• Gray Suit and Unbuttoned Shirt: Why Killer Luigi Mangione’s Wardrobe Became New York’s Biggest Fashion Show

  High-profile trials have captured public attention for over 130 years, and throughout history, the public has scrutinized defendants' outfits with equal fervor. Another confirmation of this is Luigi Mangione, whose courtroom appearances sparked a fierce reaction not only in legal circles but also in the fashion world, writes WWD...

eBay has released its 2025 Watchlist report, highlighting both expected trends and surprising shifts in the secondhand luxury market, reports WWD.

Analyzing data from more than 134 million global users and cumulative listings from January to September 2025, eBay teamed up with stylist Brie Welch and designer Margherita Maccapani Missoni to provide a snapshot of the luxury resale landscape.

Louis Vuitton and Gucci remain the most purchased luxury brands on eBay, with more than 13 Louis Vuitton items listed every minute. From January to September 2025, the most listed and sold brands globally were:

•  Louis Vuitton: 5.2 million items

•  Gucci: 3.9 million

•  Prada: 3.2 million

•  Burberry: 1.8 million

•  Armani: 1.7 million

•  Dior: 1.2 million

Armani’s rise is linked to the passing of founder Giorgio Armani, while Dior saw renewed interest under new creative director Jonathan Anderson. Burberry’s success reflects a strategic brand turnaround.

Fast-Growing Brands and Trends

Streetwear and sportswear labels such as KidSuper, Fear of God, and Cactus Plant Flea Market showed significant growth, while the Dôen x Gap collaboration became an instant hit. Miu Miu and Birkenstock also maintained strong appeal among Gen Z shoppers.

The fastest-growing brands by number of items sold globally from January to September 2025:

•  KidSuper (+173%)

•  Fear of God (+125%)

•  Longchamp (+79%)

•  Dôen (+79%)

•  Cactus Plant Flea Market (+70%)

•  Rhude (+66%)

•  Birkenstock (+47%)

•  Chrome Hearts (+36%)

•  Miu Miu (+32%)

•  Amiri (+26%)

Most Coveted Accessories and Footwear

The hottest bags on eBay in 2025 were Fendi Baguette, Coach Taby, Hermès Kelly, Chloe Paddington, Lady Dior, and Louis Vuitton Pochette Metis. Coach bags, in particular, became central to the “It bag” trend, appearing courtside at WNBA games and in the Netflix series The Summer I Turned Pretty, averaging 92 searches per minute.

Classic watches continued to dominate the luxury market, including Rolex Datejust, Cartier Santos, Omega Constellation, Audemars Piguet Royal Oak, Tag Heuer Monaco, and Patek Philippe Nautilus. Following Taylor Swift and Travis Kelce’s engagement, searches for “old mine diamond” rose 21%, while Cartier Santos Demoiselle spiked 194%.

Sneaker trends combined nostalgia and practicality: New Balance 9060, Nike Shox, Onitsuka Tiger Mexico 66, Puma Speedcat, Adidas Taekwondo, and Asics Gel-Nimbus 10.1. The long-awaited Air Jordan 4 White Cement returned in May, sparking massive interest, with nearly 600 searches per day.

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