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Emporio Armani is shifting its strategy: starting from the Fall 2026 season, the brand will no longer present its menswear collections during Milan Men’s Fashion Week. Instead, the label will merge its men’s and women’s lines into a single coed runway show held during Women’s Fashion Week.

According to the company’s statement, the decision was initiated by Giorgio Armani himself and later confirmed by Leo Dell’Orco, the longtime head of the menswear division, along with the designer’s niece Silvana Armani. Moving to a coed format is meant to emphasize the brand’s “unified aesthetic direction.”

However, Emporio Armani isn’t disappearing from the upcoming men’s fashion calendar entirely. On January 17, during the January 16–20 Men’s Fashion Week, the brand and its sports line EA7 will host a special event at the Via Manzoni store. The occasion is significant: Emporio Armani is the official partner and outfitter of the Italian team for the Milano Cortina 2026 Winter Olympic and Paralympic Games.

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