• Louis Vuitton Could Become More Affordable: Analyst Suggests Lowering Handbag Prices

  Luxury analyst Luca Solca of Bernstein has suggested that Louis Vuitton reconsider its pricing strategy and introduce handbags priced below the popular Neverfull, which currently costs around €1,550. In his view, this could help the brand attract a broader audience as the global luxury market slows...

• ‘The Birkin Is Dead’: Rich Women Furious at Influencers for Turning the Iconic Bag Into a Joke

  The iconic Hermès Birkin, once considered the ultimate symbol of status and impeccable taste, has fallen victim to TikTok. Wealthy fans of the brand are convinced that influencers have finally “killed” the Birkin, turning it into a prop for selfies, unboxings and shameless displays of wealth, The Cut reports...

• The $35 “Jelly Firkin” Is Driving $100,000 Hermès Bag Owners Crazy

  Meet the Jelly Firkin — an ironic, cheeky take on the legendary Hermès Birkin, made from the same rubber-like material typically used for gym balls. This “evil replica” costs just $35, while an original leather Birkin can sell for as much as $100,000...

• Mugler Unveils Provocative Handbag Campaign Featuring Nude Female Bodybuilder

  Fashion house Mugler has launched its first major handbag campaign under new Creative Director Miguel Castro Freitas, betting on power, architectural shapes, and the nude form...

• A Two-Meter Viking and an Iconic Hermès Bag: Erling Haaland Sparks Men's Fashion Debuts at the World Cup

  On top of that, he is one of the best footballers on the planet, having led his country's men's national team to the FIFA World Cup for the first time in nearly thirty years. However, a couple of weeks ago, stylist and TikToker Jack Savoi drew attention to another passion of Haaland's: his impressive collection of Hermès bags...

• Next-Level Luxury: How a Dubai Jewelry Brand Found a Way to Make the Hermès Birkin Even More Expensive

  Enter Bag Bijoux, a high-jewelry brand launched in 2024 by sisters Ashna and Aria Mehta. The duo created a collection of precious charms designed specifically to slide onto the leather straps of iconic Hermès bags. Prices for these "toys" start at $2,800 and scale up into the seven-figure range for bespoke, custom orders.,,

• Luxury Under $500: How Personal Frustration Helped a Chinese Entrepreneur Create the Cult NYC Bag Brand 'Verafied'

  A funny meme recently went viral on Instagram: "The last time the New York Knicks won a championship, a classic Chanel Flap bag cost $350." In 2026, the mere thought of a luxury handbag costing under $400 feels completely absurd—today, price tags on iconic models from heritage fashion houses are 10 to 20 times higher...

• WSJ: Are designer handbags more like luxury real estate or pineapples?

  Status symbols are a fickle thing. Some, like luxury real estate, never lose their power. Others, like pineapples—which in the 17th century were so rare and expensive that they served as the equivalent of today’s Birkin bag—depreciated as soon as supply grew and the middle class could afford them, The Wall Street Journal writes...

The timeless Louis Vuitton Neverfull blends style and practicality, making it a reliable accessory that can be passed down through generations, according to Harper’s Bazaar Arabia.

Introduced in 2007, the Neverfull instantly became a hit and has since cemented its status as a true classic of the Parisian House of Louis Vuitton. Loved by fashion enthusiasts of all ages and professions, the bag combines iconic LV design elements with everyday functionality.

A Guide to the Iconic Neverfull

Nearly 20 years after its debut, the Neverfull’s appeal has only grown. Its roomy interior fits everything you need, while the lightweight yet sturdy handles can support up to 90 kg. Side laces allow for customizable shape and volume, and the included pochette helps keep small items organized.

The bag is also reversible, featuring a contrasting LV-printed lining—effectively giving you two bags in one.

Sizes:

• BB (Bébé Bandoulière): Mini shoulder bag

• PM (Petite Modèle): Compact everyday size

• MM (Moyen Modèle): Medium version

• GM (Grand Modèle): Largest size

Popular Designs:

• Classic LV Monogram

• Damier Ebene and Damier Azur checks

• Textured Epi leather in multiple colors

• Embossed Empreinte Giant Monogram

Limited editions, including collaborations with Jeff Koons and Fornasetti, make the bag even more exclusive.

Pricing and Investment Potential

Today, a classic Neverfull retails for around $1,998. For comparison:

• 2012: ~$810

• 2023: ~$1,676

• 2026 (current): ~$1,998

The bag has shown impressive growth:

• 2012–2023: ~107% increase

• 2012–2026 (forecast): ~147% increase

Demand continues to rise. Since 2023, Louis Vuitton has implemented a waiting list system: the “Add to Cart” button is disabled, and buyers must wait for an invitation to purchase in-store. Once notified, buyers have 24 hours to complete the transaction, or the spot goes to the next customer. This strategy increases hype and reinforces the bag’s prestige.

Should You Buy a Neverfull?

Considering its price growth and strong resale potential, the Neverfull is a solid investment:

• Timeless, functional design makes it both a fashion statement and a daily essential

• High-quality materials ensure long-lasting wear

• According to Rebag’s Claire Report, in 2023 the bag retained about 136% of its original value, with average resale between 90–125%, making it a lucrative choice for current and future owners

Whether you’re a fashion lover or a savvy collector, the Louis Vuitton Neverfull proves to be more than just a bag—it’s an investment in style and longevity.

Follow NEWS.am STYLE on Facebook, Twitter and Instagram