• Louis Vuitton Could Become More Affordable: Analyst Suggests Lowering Handbag Prices

  Luxury analyst Luca Solca of Bernstein has suggested that Louis Vuitton reconsider its pricing strategy and introduce handbags priced below the popular Neverfull, which currently costs around €1,550. In his view, this could help the brand attract a broader audience as the global luxury market slows...

• ‘The Birkin Is Dead’: Rich Women Furious at Influencers for Turning the Iconic Bag Into a Joke

  The iconic Hermès Birkin, once considered the ultimate symbol of status and impeccable taste, has fallen victim to TikTok. Wealthy fans of the brand are convinced that influencers have finally “killed” the Birkin, turning it into a prop for selfies, unboxings and shameless displays of wealth, The Cut reports...

• The $35 “Jelly Firkin” Is Driving $100,000 Hermès Bag Owners Crazy

  Meet the Jelly Firkin — an ironic, cheeky take on the legendary Hermès Birkin, made from the same rubber-like material typically used for gym balls. This “evil replica” costs just $35, while an original leather Birkin can sell for as much as $100,000...

• Mugler Unveils Provocative Handbag Campaign Featuring Nude Female Bodybuilder

  Fashion house Mugler has launched its first major handbag campaign under new Creative Director Miguel Castro Freitas, betting on power, architectural shapes, and the nude form...

• A Two-Meter Viking and an Iconic Hermès Bag: Erling Haaland Sparks Men's Fashion Debuts at the World Cup

  On top of that, he is one of the best footballers on the planet, having led his country's men's national team to the FIFA World Cup for the first time in nearly thirty years. However, a couple of weeks ago, stylist and TikToker Jack Savoi drew attention to another passion of Haaland's: his impressive collection of Hermès bags...

• Next-Level Luxury: How a Dubai Jewelry Brand Found a Way to Make the Hermès Birkin Even More Expensive

  Enter Bag Bijoux, a high-jewelry brand launched in 2024 by sisters Ashna and Aria Mehta. The duo created a collection of precious charms designed specifically to slide onto the leather straps of iconic Hermès bags. Prices for these "toys" start at $2,800 and scale up into the seven-figure range for bespoke, custom orders.,,

• Luxury Under $500: How Personal Frustration Helped a Chinese Entrepreneur Create the Cult NYC Bag Brand 'Verafied'

  A funny meme recently went viral on Instagram: "The last time the New York Knicks won a championship, a classic Chanel Flap bag cost $350." In 2026, the mere thought of a luxury handbag costing under $400 feels completely absurd—today, price tags on iconic models from heritage fashion houses are 10 to 20 times higher...

• WSJ: Are designer handbags more like luxury real estate or pineapples?

  Status symbols are a fickle thing. Some, like luxury real estate, never lose their power. Others, like pineapples—which in the 17th century were so rare and expensive that they served as the equivalent of today’s Birkin bag—depreciated as soon as supply grew and the middle class could afford them, The Wall Street Journal writes...

Loro Piana has introduced the Extra Softy Bag as part of its Spring–Summer 2026 line — and true to its name, it’s soft, delicate, and effortlessly wearable. This elongated take on the brand’s iconic Extra Bag combines extreme suppleness with flexibility, making it the perfect companion for airport trips, lunch dates, evening outings, or everyday errands.

Designed to seamlessly transition from day to night, the bag reflects Loro Piana’s long-standing focus on understated elegance and practicality.

Material choice is central to the bag’s character and signature softness. The Extra Softy comes in a selection of luxurious, tactile finishes, including:

• Satin

• Woven leather

• Fine-grain soft leather

• Smooth butter calf

• Wish Cash Double Chevron — a precious hand-crafted fabric that adds a subtle yet distinctive touch of luxury

The bag also features a vintage-style leather keyring with the Ghiera charm. Its adjustable, fully detachable strap allows for shoulder or crossbody wear, attaching via a bridge-inspired hook modeled after the handle’s curve. The wide zip closure is secured with Loro Piana’s signature 3D gold padlock, engraved with the brand’s initials.

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