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It looks like someone decided to turn Crocs into LEGO bricks. At Paris Fashion Week, LEGO and Crocs unveiled their first joint footwear collaboration — Brick Clogs, a pair of oversized, block-shaped clogs that resemble giant plastic building bricks. The model has already become an internet sensation, with fans divided between loving the “unapologetically weird” design and simply refusing to believe it’s real.

Both brands called the collaboration a “new, imaginative silhouette,” but Crocs also admitted that the shoes are not meant for everyday wear. They’re more of a collector’s item — designed for hype rather than walking.

The Brick Clogs will retail for $149.99 and will hit stores on February 16.
The companies have already hinted that this is just the beginning, teasing more joint releases for both kids and adults.

LEGO fan sites initially thought the announcement was a joke — until they realized it was real and, yes, absolutely hilarious. They’re already predicting the clogs will be meme material.

Crocs are no strangers to wild collaborations — from General Mills and 7/11 to luxury brand Balenciaga. This latest release comes as Crocs tries to reignite sales growth, especially since the $150 price tag is well above the brand’s usual $70 ceiling.

One of the first reviewers to weigh in was Mashable Tech editor Timothy Beck Werth, who called the shoes “brick-tacular” and said they “have to be seen to be believed.”

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