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  Louis Vuitton has unveiled its women’s Flight Mode Fall/Winter 2026 collection, transforming the romance of travel into a luxurious wardrobe. Inspired by railway platforms, leisurely journeys and the Maison’s signature Art of Travel concept, the collection turns even the journey itself into a statement of style...

• Glamour Is Back: Carolina Herrera Stages a Lavish ’80s-Inspired Show

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• Ralph Lauren Embraces Sex Appeal and Luxury: What Women Will Be Wearing in Spring 2027

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• Maison Margiela Turns Fashion Into a Psychological Thriller

  Maison Margiela transforms its latest advertising campaign into a full-fledged fashion thriller. The Maison has unveiled its Fall/Winter 2026 campaign, titled “ANONYMITY,” starring British actress Rebecca Hall...

• Labubu Meets LVMH: Pop Mart Opens Flagship Store in Paris

  Chinese collectible designer-toy maker Pop Mart International is continuing its aggressive global expansion despite some cooling in overseas sales. The company has announced the opening of its first European flagship store in Paris, on the prestigious Boulevard Haussmann, next door to the iconic department stores Galeries Lafayette and Printemps, according to the South China Morning Post...

• Buying century-old trees is the new status symbol among billionaires

  Today’s super-rich don’t want to spend years waiting for saplings to grow. The luxury landscaping industry is booming with a new obsession: transplanting enormous mature trees — from oaks and palms to baobabs and magnolias — directly into the estates of the wealthy, The New York Times reports...

• Luxury at H&M Prices: Elie Saab Brings Couture Codes to the Mass Market

  Lebanese fashion house Elie Saab is taking another step beyond the world of haute couture. Through its new collaboration with H&M, the brand is bringing its signature couture codes to a more accessible segment, offering a wider audience the elements that have made Saab a favorite among fashion lovers: lavish embellishment, glamorous evening silhouettes and impeccable tailoring, according to Forbes...

• $100 Billion Has Vanished: Is the Era of Shein and Out-of-Control Fast Fashion Finally Coming to an End?

  Not long ago, it seemed as though Shein was on a path to global domination. The Chinese fashion giant promised a new era of fast fashion: new items could appear on its website within a matter of hours, while entire outfits could be assembled for less than $10. The model proved so irresistible that it quickly turned into a global addiction, The Independent reports...

After a challenging two-year period marked by aggressive price hikes and a creative plateau, Dior is ready to reclaim the spotlight. New Creative Director Jonathan Anderson has provided the brand with a fresh impetus, leading HSBC analysts to forecast a full-scale recovery—with sales projected to grow by 10% in 2026, reports WWD.

According to HSBC, while the Fashion and Leather Goods division accounts for only 47% of LVMH's total revenue, it generates a staggering 72% of its EBIT (earnings before interest and taxes). Consequently, Dior and Louis Vuitton remain the primary engines capable of influencing the group’s overall success and stock performance.

Dior’s New Strategic Course

"We are confident that Dior is already beginning to show results and will progressively accelerate growth throughout the year," notes Erwan Rambourg, HSBC’s Global Head of Consumer & Retail Equity Research.

The strategy includes a shift toward more "accessible" price points within the Toujours, Groove, and D-Motion handbag collections. Accessories now start as low as €200, such as the Dioramour Mitzah scarf. A separate report from J.P. Morgan confirms that 43% of the Spring 2026 women’s collection is priced under €1,000, spanning jewelry and small leather goods. Rambourg predicts a surge in foot traffic, stating, "With Jonathan Anderson at the helm, there is far more upside for Dior than risk."

Louis Vuitton: Stability and Heritage

Louis Vuitton, the group’s flagship powerhouse, is expected to grow at a more measured pace than Dior in 2026. The house is currently shifting its focus away from purely "aspirational" marketing toward the "art of travel," heritage icons, and sophisticated media campaigns. Analysts believe LV could reach €30 billion in sales, though structural constraints may moderate its growth rate.

Other LVMH Brand Outlooks

HSBC also maintains a positive outlook on several other portfolio brands:

• Fendi: Expected to gain momentum in the second half of 2026 with the arrival of Maria Grazia Chiuri.

• Celine: Projected to strengthen its commercial approach under new designer Michael Rider.

• Rimowa: Remains one of LVMH’s fastest-growing labels, with a turnover nearing €1 billion.

• Loewe and Loro Piana: Continue to perform strongly within their respective niches.

Overall, HSBC forecasts 4.6% organic growth for LVMH in 2026 and maintains a "Buy" recommendation on the group’s shares.

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