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Hailey Bieber is spilling the secrets behind her latest beauty innovation, and the beauty world is buzzing. Her Rhode Caffeine Reset Sculpting Cream Mask debuted Monday — and after selling out instantly at Sephora, it’s already shaping up to be a viral hit.

The product’s tagline promises “a cup of coffee for your face.” Its creamy formula is designed for morning use or before makeup, helping to sculpt the face before contouring and bronzer.

Infused with caffeine, the mask works to reduce puffiness and give skin a fresh, energized look. “It works wonders the day after a few glasses of wine or while traveling,” Bieber shared on Instagram, showing her red carpet prep routine. “Even after rinsing, you can feel it still working,” she added.

This week, Bieber also introduced the Peptide Lip Boost, which she describes as feeling “more like a mask than a lip plumper.”

“It adds volume over time without the burn… I can’t stand it when my lips hurt after plumpers,” she explained.

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