• The 2026 Ig Nobel Prizes: How to Blow Your Nose, Why Teenagers Smell and the Mystery of Buried Underwear

  The annual Ig Nobel Prizes have once again been awarded, honoring scientific discoveries that “first make people laugh, and then make them think.”..

• The Billionaires’ Bunker Has Rules: How the World’s Richest People Live in Florida’s Most Exclusive Enclave

  Buying a $100 million mansion in the ultra-exclusive community of Indian Creek in South Florida is certainly possible. But even Jeff Bezos or Mark Zuckerberg cannot simply ignore the local rules...

• $6.6 Trillion Is Headed to Women: Billionaires’ Wives Poised to Claim the Biggest Wealth Transfer in History

  The world’s billionaires have amassed an astonishing $15.1 trillion, and over the next decade, a significant portion of that wealth is expected to begin passing to their heirs. Women and members of Generation X could emerge as the biggest beneficiaries of the largest wealth transfer in history, according to Fortune...

• Scandal Surrounding Former U.S. Labor Secretary: Strip Club, “Inappropriately Close” Relationship With Bodyguard and Nights in Adjacent Hotel Rooms

  Former U.S. Labor Secretary Lori Chavez-DeRemer maintained an inappropriately close relationship with her bodyguard and, during a trip to a strip club in Oregon, instructed a security officer to throw money at a “partially nude dancer.” The details are contained in a report by the U.S. Department of Labor’s Office of Inspector General, according to the New York Post...

• The Mysterious Billionaire and Cuban Cigars: How a Criminal Empire Nearly Destroyed the Legendary Cohiba Brand

  For decades, the global market for Cuban cigars remained a closed, archaic yet extraordinarily profitable ecosystem. In recent years, however, the fate of one of Cuba’s most iconic national treasures became closely intertwined with the name of a mysterious Cambodian tycoon of Chinese descent, Chen Zhi, according to the Financial Times...

• Millionaires Are Back in the Classroom: Why the Wealthy Are Learning to Understand Their Own Art Collections

  Wealthy collectors are signing up for art-history courses to learn how to distinguish a genuinely important work from something that is merely beautiful...

• “It’s Not My Fault, It’s Ovulation”: Scientists Find a Biological Excuse for Buying Chanel and Louis Vuitton

  A craving for Gucci, Louis Vuitton and Chanel may actually be written into female biology. Researchers have found that women may be more inclined to buy luxury goods and show them off to others during ovulation, according to the New York Post...

• Wealthy Michelin diners are stealing knives, candles and even toilet-roll holders from restaurants

  Guests at Michelin-starred French restaurants are taking home far more than pleasant memories of fine dining...

French luxury giant LVMH is experiencing a major downturn, with its shares falling 28% in the first quarter of 2026 — the worst performance since the company went public in 1987.

According to Bloomberg, LVMH’s Q1 results were even weaker than during the COVID-19 pandemic in 2020, the 2008 financial crisis, and the dot-com crash of 2001, marking an unprecedented moment for the luxury sector leader.

Following a brief post-pandemic boom, the luxury market has struggled to regain momentum since 2024. While the company reported a modest 1% organic sales increase in Q3 2025, overall sentiment has deteriorated rapidly due to rising prices, geopolitical tensions, and growing trade barriers.

Chairman and CEO Bernard Arnault has also taken a personal financial hit. His net worth dropped by $55.4 billion in the first quarter alone — the largest decline among the world’s 500 richest individuals, according to the Bloomberg Billionaires Index.

Concerns are mounting around LVMH’s flagship brands, including Louis Vuitton, Dior, Fendi, Celine, Loewe, Givenchy, and Loro Piana. The group’s wines and spirits division — featuring Moët & Chandon, Hennessy, and Dom Pérignon — is also under pressure, as declining consumption among younger consumers begins to impact revenues.

Amid global economic uncertainty and geopolitical instability, the luxury industry is facing mounting pressure — and LVMH, long seen as its strongest player, is now at the center of the storm.

Follow NEWS.am STYLE on Facebook, Twitter and Instagram