• Pucci Returns to Its Roots: Camille Miceli Turns Medieval Horse Racing Into Modern Luxury

  For several years, Emilio Pucci creative director Camille Miceli has explored the psychedelic and hippie-chic side of the Italian house’s heritage. Now, the designer has turned her attention to a lesser-known chapter of its history...

• Chanel in All Its Glory: New Necklace Showcases a Rare 20.66-Carat Sri Lankan Sapphire

  Lion, camellia, star and sun — all of Chanel’s iconic symbols come together in a single jewelry masterpiece, crowned by an exceptionally rare sapphire...

• Why Are Luxury Brands Being Forced to Cut Prices?

  Earlier this year, a medium-sized Gucci Mercato leather tote designed by Demna for the Spring/Summer 2026 collection would have cost you $2,900. But in May, Bernstein analysts noticed a change: Gucci had quietly cut the price of the bag by around 20–25%, Vogue reports...

• Suit with braces: What the British Prime Minister's wardrobe choice says about him

  Fashion subculture, a nod to 80s excess, or a symbol of tradition? British Prime Minister Andy Burnham’s wardrobe has once again become a topic of fashion debate after he appeared in public wearing a suit with braces, The Guardian writes...

• “It Doesn’t Even Cover the Nipple”: Influencer Mocks Kim Kardashian’s Microscopic Skims Bodysuit

  Influencer Remi Bader put Skims’ new Fits Everybody collection to a rather revealing test—and, judging by her reaction, she was far from impressed with the result...

• Gray Suit and Unbuttoned Shirt: Why Killer Luigi Mangione’s Wardrobe Became New York’s Biggest Fashion Show

  High-profile trials have captured public attention for over 130 years, and throughout history, the public has scrutinized defendants' outfits with equal fervor. Another confirmation of this is Luigi Mangione, whose courtroom appearances sparked a fierce reaction not only in legal circles but also in the fashion world, writes WWD...

• Gucci Breaks the Main Taboo of the Luxury Industry: Why the Fashion House Is Lowering Prices

  In the world of haute couture, it is customary to believe that luxury is immune to the laws of conventional business. While mass manufacturers fight for customers through cost optimization and dumping, luxury brands have always survived on pure creativity, exclusivity, and continuous price hikes, writes FT...

• "Feces" in Trend: How the Brand That Mocked High Fashion Became Its Favorite Enfant Terrible

  Today, it is a relatively young but incredibly popular fashion house experiencing its finest hour, writes The Salon...

French fashion powerhouse Hermès is expanding its presence in China with a stunning new flagship store. The five-story, standalone boutique has opened in Taikoo Li, the upscale Sanlitun district of Beijing, marking the brand’s fourth location in the capital since 1997. The new space seamlessly blends contemporary Parisian craftsmanship with rich local cultural heritage, creating an environment designed for exploring the full Hermès universe.

The building immediately commands attention with its architecture. Designed by Parisian studio RDAI in collaboration with Mamou-Mani Architects, the structure draws direct inspiration from the imperial architecture of the Forbidden City. Curved roofs with glazed tiles and sunlit tones are echoed in the façade, while the outer shell of pink terracotta ceramic panels creates a semi-transparent veil, letting natural light flood the interior and striking a delicate balance between openness and privacy.

Inside, each floor offers a distinct experience. Lighting, materials, and atmosphere evolve seamlessly as visitors ascend, immersing them in Hermès’ 16 core categories, including silk, footwear, equestrian goods, prêt-à-porter, leather, and fine jewelry. Each floor becomes its own “world,” inviting exploration and discovery.

The thoughtful integration of local cultural motifs with French artisanal expertise makes the new Sanlitun flagship more than just a store—it is a living space that celebrates the dialogue between Chinese heritage and the creative spirit of Hermès.

Follow NEWS.am STYLE on Facebook, Twitter and Instagram