NEWS.am STYLE

NEWS.am STYLE

NEWS.am STYLE

NEWS.am STYLE

NEWS.am STYLE

The 23rd "Golden Apricot" Yerevan International Film Festival has kicked off

NEWS.am STYLE

NEWS.am STYLE

NEWS.am STYLE

NEWS.am STYLE

Nikos Vertis to perform in Armenia for the 3rd time at the invitation of “ACVA BUILDINGS”

NEWS.am STYLE

NEWS.am STYLE

NEWS.am STYLE

NEWS.am STYLE

NEWS.am STYLE

NEWS.am STYLE

NEWS.am STYLE

Stella McCartney and H&M redefine accessible luxury in new collaboration

21:21, April 20

H&M has officially launched its new collaboration with Stella McCartney, first unveiled during the Fashion Awards in London last year. Marking the designer’s second partnership with the Swedish retailer — nearly 20 years after their first — the collection continues H&M’s 25-year strategy of democratising designer fashion and making it more accessible to a wider audience.

хдм.jpg (71 KB)

хдм1.jpg (45 KB)

The new line includes both clothing and accessories, blending McCartney’s signature aesthetic with archival references from her fashion house. Key pieces feature flowing trench coats, sharp tailoring and oversized shirts, elevated with bold prints and signature slogan detailing.

хдм2.jpg (76 KB)

хдм3.jpg (60 KB)

McCartney described the collection as a personal reflection on her creative journey.

хдм4.jpg (63 KB)

хдм5.jpg (50 KB)

“I see this collection as a journey through my fashion biography. It is a mix of contemporary classics and early pieces that reflect my first steps in fashion and the evolution of my signatures. It is playful, strong, sparkling, joyful and refined,” the designer said.

хдм6.jpg (121 KB)

хдм7.jpg (39 KB)

Alongside structured tailoring and embellished designs, the collection also features ribbed knit dresses and tops, paired with McCartney’s iconic Falabella chain — a reference to one of the brand’s most recognisable accessories.

хдм8.jpg (114 KB)

хдм9.jpg (42 KB)

The range is completed with six handbag styles, recycled-metal jewellery and chain-detail loafers, reinforcing McCartney’s long-standing commitment to sustainability through the use of recycled materials and responsible production methods.

хдм10.jpg (81 KB)

хдм11.jpg (151 KB)


Follow NEWS.am STYLE on Facebook, Twitter and Instagram





  • Related News



@NEWSam_STYLE

  • Archive
Search