• Luxury at H&M Prices: Elie Saab Brings Couture Codes to the Mass Market

  Lebanese fashion house Elie Saab is taking another step beyond the world of haute couture. Through its new collaboration with H&M, the brand is bringing its signature couture codes to a more accessible segment, offering a wider audience the elements that have made Saab a favorite among fashion lovers: lavish embellishment, glamorous evening silhouettes and impeccable tailoring, according to Forbes...

• $100 Billion Has Vanished: Is the Era of Shein and Out-of-Control Fast Fashion Finally Coming to an End?

  Not long ago, it seemed as though Shein was on a path to global domination. The Chinese fashion giant promised a new era of fast fashion: new items could appear on its website within a matter of hours, while entire outfits could be assembled for less than $10. The model proved so irresistible that it quickly turned into a global addiction, The Independent reports...

• Pucci Returns to Its Roots: Camille Miceli Turns Medieval Horse Racing Into Modern Luxury

  For several years, Emilio Pucci creative director Camille Miceli has explored the psychedelic and hippie-chic side of the Italian house’s heritage. Now, the designer has turned her attention to a lesser-known chapter of its history...

• Chanel in All Its Glory: New Necklace Showcases a Rare 20.66-Carat Sri Lankan Sapphire

  Lion, camellia, star and sun — all of Chanel’s iconic symbols come together in a single jewelry masterpiece, crowned by an exceptionally rare sapphire...

• Why Are Luxury Brands Being Forced to Cut Prices?

  Earlier this year, a medium-sized Gucci Mercato leather tote designed by Demna for the Spring/Summer 2026 collection would have cost you $2,900. But in May, Bernstein analysts noticed a change: Gucci had quietly cut the price of the bag by around 20–25%, Vogue reports...

• Suit with braces: What the British Prime Minister's wardrobe choice says about him

  Fashion subculture, a nod to 80s excess, or a symbol of tradition? British Prime Minister Andy Burnham’s wardrobe has once again become a topic of fashion debate after he appeared in public wearing a suit with braces, The Guardian writes...

• “It Doesn’t Even Cover the Nipple”: Influencer Mocks Kim Kardashian’s Microscopic Skims Bodysuit

  Influencer Remi Bader put Skims’ new Fits Everybody collection to a rather revealing test—and, judging by her reaction, she was far from impressed with the result...

• Gray Suit and Unbuttoned Shirt: Why Killer Luigi Mangione’s Wardrobe Became New York’s Biggest Fashion Show

  High-profile trials have captured public attention for over 130 years, and throughout history, the public has scrutinized defendants' outfits with equal fervor. Another confirmation of this is Luigi Mangione, whose courtroom appearances sparked a fierce reaction not only in legal circles but also in the fashion world, writes WWD...

The fashion house Balenciaga has officially unveiled its Spring 2027 collection, titled “Unsized – A Lightness of Being.” Designed by Pierpaolo Piccioli, this lineup reimagines the brand’s foundational couture identity through an evolution of principles originally established by Cristóbal Balenciaga himself. Lensed by photographer Robin Galigue on the steps of the house’s historic headquarters at 10 Avenue George V, the lookbook presents an entirely new manifesto for the modern wardrobe.

At the heart of the collection is the philosophical concept of "unsized" clothing, where the natural architectonics of the human body serve as the primary blueprint and reference point.

Rejecting traditionally rigid silhouettes, the designer offers fluid, lightweight structures that contour the figure, with the fit adjustable via functional textile ribbons.

The resulting kinetic shapes feel both dynamic and liberated. The collection utilizes premium materials, including:

• Double cashmere

• Kid mohair

• Poplin

• Denim treated with various washing and distressing techniques

Thanks to advanced textile innovations, the brand introduces a cutting-edge, virtually weightless techno-taffeta.

Applied to the fashion house’s archetypal pieces, this fabric allows complex, multi-layered ensembles to weigh less than a single kilogram in their entirety.

The collection deliberately blurs the boundaries between garment categories, upending traditional notions of the wardrobe.

Everyday jeans are audaciously subverted and mixed with pleated jersey evening gowns, while classic crisp shirts are outfitted with luxurious couture trains. Conversely, evening wear adopts the relaxed silhouette and attitude of a standard cotton T-shirt.

This exact design philosophy carries over into the accessories and jewelry:

• Jewelry pieces now serve a utilitarian purpose, anchoring volume and fabric draping directly onto the body.

• Balenciaga’s iconic handbags have been reimagined with extreme slouchiness and flexibility. The Le City model is crafted from distressed matte leather, while the Rodeo bag is transformed using ultra-lightweight nappa leather and a nylon lining.

• Deconstructed, soft footwear completes this lightweight aesthetic concept, elegantly balancing on the intersection of street style and high couture tradition (street-to-salon).

Follow NEWS.am STYLE on Facebook, Twitter and Instagram