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The 23rd "Golden Apricot" Yerevan International Film Festival has kicked off

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Nikos Vertis to perform in Armenia for the 3rd time at the invitation of “ACVA BUILDINGS”

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Royal Divorce: How the Daughter of Dubai’s Ruler Dumped Her Husband on Social Media, Launched "Divorce" Perfume, and Conquered High-Fashion Media

19:34, August 4

The 32-year-old daughter of the Ruler of Dubai, Sheikha Mahra bint Mohammed bin Rashid Al Maktoum, has landed the digital cover of Marie Claire Arabia. This marks the Sheikha’s first major high-fashion appearance following a high-profile scandal that sent shockwaves across the Middle East: in 2024, she announced her divorce from her husband, Sheikh Mana Al Maktoum, using the traditional Islamic practice of triple talaq directly on social media while publicly accusing him of infidelity.

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This unprecedented move—breaking the strict protocols of secretive royal families—turned Mahra into an international sensation. Furthermore, the princess channeled her personal drama into a successful business venture: under her brand XTIANNA, she launched a niche fragrance named "Divorce" packaged in matte-black bottles. Today, the Sheikha is officially engaged to American rapper French Montana (Karim Kharbouch), opening a new chapter in her life.

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In front of photographer Jeremy Zaessinger's lens, the princess models pieces from the Un Été à Monaco summer collection by jewelry house APM Monaco, embodying effortless and natural elegance. Yet beneath the flawless editorial imagery lies a candid conversation about redefining strength, maturity, and core values. Sheikha Mahra admits that being raised at the intersection of two cultures taught her to view the world without prejudice, placing honesty, modesty, and discipline above all else.

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The main turning point in her life was the birth of her daughter, Mahra, in May 2024. According to the princess, motherhood brought profound meaning to her existence—a foundation that now underpins every decision she makes. She strives to pass down a vital lesson to her child and to all women: femininity and strength are not mutually exclusive, but rather complement each other harmoniously.

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This very philosophy serves as the backbone of her business ventures. Speaking on the expansion of XTIANNA, the Sheikha emphasizes that every product is more than just merchandise—it is a reflection of specific chapters from her own story, symbolizing resilience and overcoming adversity.

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"Trends come and go, but essence remains," Mahra stresses, adding that the true reality of entrepreneurship lies in the ability to weather any storm, as every setback only forces one to pivot and come back stronger.


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