• Dior Bag Bought for Just £80 at a Charity Shop Sells for Nearly £8,000 at Auction

  A rare Christian Dior bag discovered by chance in a charity shop in the Cotswolds has sold at auction for an impressive £7,870, thanks to its exceptional collector’s value...

• Louis Vuitton Turns Handbags Into Art Objects With a Keith Haring Collection

  Louis Vuitton has unveiled a new collection of limited-edition Artycapucines handbags created in collaboration with the Keith Haring Foundation. The capsule features 13 designs decorated with the iconic drawings and characters of the legendary American artist, WWD reports...

• ‘The Birkin Is Dead’: Rich Women Furious at Influencers for Turning the Iconic Bag Into a Joke

  The iconic Hermès Birkin, once considered the ultimate symbol of status and impeccable taste, has fallen victim to TikTok. Wealthy fans of the brand are convinced that influencers have finally “killed” the Birkin, turning it into a prop for selfies, unboxings and shameless displays of wealth, The Cut reports...

• The $35 “Jelly Firkin” Is Driving $100,000 Hermès Bag Owners Crazy

  Meet the Jelly Firkin — an ironic, cheeky take on the legendary Hermès Birkin, made from the same rubber-like material typically used for gym balls. This “evil replica” costs just $35, while an original leather Birkin can sell for as much as $100,000...

• Mugler Unveils Provocative Handbag Campaign Featuring Nude Female Bodybuilder

  Fashion house Mugler has launched its first major handbag campaign under new Creative Director Miguel Castro Freitas, betting on power, architectural shapes, and the nude form...

• A Two-Meter Viking and an Iconic Hermès Bag: Erling Haaland Sparks Men's Fashion Debuts at the World Cup

  On top of that, he is one of the best footballers on the planet, having led his country's men's national team to the FIFA World Cup for the first time in nearly thirty years. However, a couple of weeks ago, stylist and TikToker Jack Savoi drew attention to another passion of Haaland's: his impressive collection of Hermès bags...

• Next-Level Luxury: How a Dubai Jewelry Brand Found a Way to Make the Hermès Birkin Even More Expensive

  Enter Bag Bijoux, a high-jewelry brand launched in 2024 by sisters Ashna and Aria Mehta. The duo created a collection of precious charms designed specifically to slide onto the leather straps of iconic Hermès bags. Prices for these "toys" start at $2,800 and scale up into the seven-figure range for bespoke, custom orders.,,

• Luxury Under $500: How Personal Frustration Helped a Chinese Entrepreneur Create the Cult NYC Bag Brand 'Verafied'

  A funny meme recently went viral on Instagram: "The last time the New York Knicks won a championship, a classic Chanel Flap bag cost $350." In 2026, the mere thought of a luxury handbag costing under $400 feels completely absurd—today, price tags on iconic models from heritage fashion houses are 10 to 20 times higher...

Luxury analyst Luca Solca of Bernstein has suggested that Louis Vuitton reconsider its pricing strategy and introduce handbags priced below the popular Neverfull, which currently costs around €1,550. In his view, this could help the brand attract a broader audience as the global luxury market slows.

The average selling price of Louis Vuitton products is around €2,200, which, as Solca points out, puts the brand out of reach for a significant share of consumers who want to buy luxury goods but spend less than €1,500 a year on them, WWD reports.

According to the analyst, the market has faced rising prices, slowing demand in China, inflation in the United States and economic uncertainty in Europe since the pandemic. As a result, the mass segment of luxury consumers has weakened.

Solca believes Louis Vuitton has significant growth potential if it lowers its entry price point somewhat. He suggests a possible price range of €1,300–€1,400.

As an example, the analyst points to Gucci, which recently introduced more substantial price cuts on some models. According to Solca, this led to a noticeable increase in price sensitivity among consumers. Thanks to Louis Vuitton’s strong brand position and consistent product quality, the potential effect could be even greater: a modest reduction in average prices could be offset by higher sales volumes.

Solca also points to Chanel, where newer, more streamlined handbag designs can cost thousands of euros less than the brand’s classic quilted styles. In his view, the introduction of new models can sometimes reflect a deliberate adjustment of a brand’s price offering.

However, lowering prices also carries risks. Too much emphasis on more affordable products could saturate the market, weaken the brand’s exclusivity and train consumers to wait for new discounts.

For now, Louis Vuitton is focusing on increasing the value of its products by adding extra pockets, experimenting with materials and creating reversible designs.

Solca expects Louis Vuitton’s revenue growth to remain stable but weak. At the same time, he believes it would be sensible for the brand to cautiously test more accessible price points as the luxury market becomes increasingly polarized.

Follow NEWS.am STYLE on Facebook, Twitter and Instagram