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At 90, John Fyfe has unexpectedly become the latest social media sensation. His wardrobe, more than 60 years old, is filled with classic American pieces, and his effortlessly polished style has earned him tens of thousands of followers, the Telegraph reports.

John walks into the room wearing faded Wrangler jeans, a Pendleton plaid shirt, a military bomber jacket and a bright red Yankees baseball cap. He looks like Paul Newman who has simply stepped out to grab a coffee.

“When I was a kid, I worked at the stadium — I used to serve beer at Yankee Stadium!” he says with a smile.

For John, the baseball cap is more than just an accessory. It is tied to memories that have become increasingly difficult for him to hold on to with age. He began experiencing problems with his memory and concentration in 2021, and in 2023 he was officially diagnosed with mild Alzheimer’s disease.

His 47-year-old daughter, Katie Fyfe, has been helping care for him ever since. She moved him into her home in London’s Fitzrovia and gave him one of her two Pomeranians, Dolly.

In 2023, Katie created the Instagram account @DadandDolly, initially intending simply to document life with her father. The page unexpectedly went viral and now has around 110,000 followers.

“I was really surprised by how interested people were in his clothes. I’d never paid much attention to them myself. It made me think about how clothing expresses our individuality and how well-made the pieces in his wardrobe were. Some of them date back to the 1960s,” Katie says.

Videos of John and Dolly quickly became a hit with followers: they stroll through Hyde Park, ride together in a pushchair or have coffee at their favorite café. But the main attraction remains John himself and his style — Dunhill aviator sunglasses, leather yachting shoes, baseball caps and jackets.

And perhaps most remarkably, Katie does not choose his clothes for him. Every morning, John picks out his own outfit, and somehow his clothes continue to look effortlessly current decades after they were made.

John’s love of neatness was instilled in him at the United States Military Academy at West Point, where he graduated in 1960. There, order was mandatory: uniforms and personal belongings had to be kept exactly where they belonged.

“Everything in the closets had to be perfect — neat and properly hung,” John recalls.

He still keeps a military blanket from his West Point days. Among his most treasured possessions is a khaki military flight jacket with a bright orange lining. It could be turned inside out to make a pilot easier to spot after a crash. The jacket has remained in almost perfect condition — John admits that it has never even been taken to the dry cleaners.

His wardrobe also includes British-made Jaeger wool suits, as well as pieces tailored in Hong Kong. In 1967, John moved from New York to London for work with Xerox. It was there that he met Sheila, who would become Katie’s mother.

In 2023, Katie decided to turn their family story into a small business and launched the Dad and Dolly brand, producing T-shirts and socks. One pound from every sale was donated to Alzheimer’s Research UK. The first batch — 100 T-shirts and 100 pairs of socks — sold out in just five days.

The designs are inspired by John and some of his favorite expressions, including “Wise Guy,” “Keep on Trucking” and “Take It Easy.” Despite the distinctly American aesthetic, all the products are made in Britain.

Katie has deliberately focused on British manufacturing — from organic cotton produced in Leicester to athletic socks knitted in Scotland and vintage-style printing in Hackney.

“Some of the letters here are as old as my dad,” she says. “They have scratches on them, they’ve become textured. It’s almost a metaphor for aging: it’s the marks left by time that make them special and beautiful.”

Behind the image of the stylish 90-year-old gentleman is a story of a complicated family journey. Katie helps her father remember details from the past, prompting him during conversations when necessary.

“It’s hard for me to get used to the fact that our roles have changed, because he’s still my dad, and I just want to enjoy him as my dad,” she admits.

Katie says she sometimes feels as though she is experiencing a version of losing her mother all over again. But she tries to focus on what has remained unchanged: her father’s facial expressions, his witty replies, his favorite music and his personality.

“I’m proud to take care of him,” Katie says.

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