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Sydney Sweeney is turning heads once again with a provocative advertising campaign. The 29-year-old actress has unveiled a festive campaign for her lingerie brand, Syrn, reimagining scenes from the cult classics How the Grinch Stole Christmas, Home Alone and The Nightmare Before Christmas. But instead of family-friendly holiday cheer, the star has opted for a series of sultry looks.

The new shoot comes shortly after Sweeney sparked controversy with an advertisement for sports betting platform Novig, in which she posed completely nude, using sports equipment to cover herself.

This time, however, the actress kept her lingerie on, showcasing several pieces from Syrn’s holiday collection.

The promotional video opens with a scene reminiscent of Home Alone, with Sweeney settling onto a couch with a bowl of ice cream on her lap before turning on the television.

On the screen, the actress appears holding presents in a look inspired by Cindy Lou Who from How the Grinch Stole Christmas.

The video then shifts to the darkly whimsical world of The Nightmare Before Christmas. Sweeney poses in red lingerie and a bridal veil in front of a glowing moon. In the next scene, she frolics in the snow wearing a soft blue lingerie set.

Back on the couch, the actress laughs as she watches the scenes unfold before switching off the television. The Syrn logo appears at the end.

Sweeney previously explained that, when creating her brand, she wanted to design lingerie that fits women with different body types.

“The secret is finally out… This is lingerie you wear for yourself, with no explanations or apologies. I wanted to create a space where women can move freely between different versions of themselves,” the actress said when launching the brand.

Syrn aims to compete with Kim Kardashian’s Skims and Rihanna’s Savage X Fenty.

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