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The $50 million Fantasy Bra worn by Kylie Jenner during her Victoria’s Secret runway debut in 2026 is being prepared for a private sale. According to Page Six Style, the extraordinary piece will return to Jacob & Co.’s New York boutique, where wealthy buyers will have the opportunity to purchase it.

In the past, Fantasy Bras created for Victoria’s Secret shows were typically dismantled after the runway presentation, with their precious stones turned into individual pieces of jewelry. Some designs were instead put on public display. However, a Jacob & Co. representative confirmed to the publication that the bra worn by Jenner will be preserved in its original form and offered for sale as a complete piece.

The record-breaking creation was designed by Jacob Arabo, founder of the jewelry brand. At its center is a 75.54-carat yellow diamond valued at $22 million. The rest of the bra is adorned with another 4,409 diamonds weighing a combined 1,373 carats. Each stone was set by hand in an individual 18-karat gold setting.

The piece is made almost entirely of precious stones and metal, with no fabric. It weighs nearly four pounds.

It remains unclear whether the original $50 million price tag will be maintained. Jenner herself could potentially become the buyer. The beauty mogul and cosmetics entrepreneur might choose to acquire the extraordinary creation as a memento of her Victoria’s Secret runway debut.

The bra was custom-made for Jenner to accommodate her individual measurements. Whoever purchases it will acquire not just an exceptionally valuable piece of jewelry, but also a piece of Victoria’s Secret history.

This year’s Fantasy Bra is the most expensive in the show’s history. The previous record belonged to the Red Hot Fantasy Bra worn by Gisele Bündchen in 2000, which was valued at $15 million.

The new creation has therefore surpassed its predecessor by more than three times.

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