Saint Laurent fashion show's video has got 120.8 million views.
The video depicted models striding over the crest of giant sand dunes in .
The 11-minute video, which premiered on December 15, had 27.3 million views on YouTube, 11 million on Instagram and Facebook, as well as 30.6 million on the Chinese Weibo platform.
"No doubt the stampede to the livestream was partly incited by Saint Laurent ambassador Roseanne Park of Blackpink," WWD reported.
According to Saint Laurent, “Rosé surely generated a significant engagement, however the ‘viral’ effect of the video mainly comes from the video itself.” It added that the brand would continue to collaborate with the pop star in the future.
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