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Comedian and supposed boyfriend of Kim Kardashian Pete Davidson deleted his Instagram account and moved to the official Calvin Klein page.

In this way, the brand is conducting a marketing experiment.

In 14 hours, Davidson managed to change his profile photo, post two posts and clean up subscriptions - now the only person Calvin Klein follows on Instagram is Machine Gun Kelly, an American rapper and friend of Pete Davidson.

Davidson's first publications on the Calvin Klein account have already collected more than 583 thousand likes.

And while fans don't understand what's going on, it should be noted that this isn't the first time the Staten Island native has been in the fashion world. He took part in the Alexander Wang Show in 2019 and walked the same catwalk with his ex-girlfriend Kaia Gerber.

Photo: Blueprint

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