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The slogan and logo of the Eurovision Song Contest 2023 are announced, Armenia in Eurovision informed on its official Instagram account.

Next to the respective posted clip, it is written "United By Music," the slogan of this year's Eurovision.

The new slogan demonstrates the unique partnership between the United Kingdom, Ukraine and Host City Liverpool to bring the Eurovision Song Contest to audiences across the globe and the incredible power of music to bring communities together.

It also reflects the very origins of the Contest, developed to bring Europe closer together through a shared television experience across different countries. With over 160 million viewers watching last year, the look of the vibrant, wider identity celebrates this shared cultural experience as “millions of hearts beat as one.”

Inspired by the Ukrainian and United Kingdom flags, the colors used are designed to reflect the joy and diversity of the contest. The colorful ECG (electrocardiogram) effect produces a string of hearts, each one responsive to rhythm and sound, to illustrate the collective beating heart of all Eurovision contestants and viewers alike. We are all “United by Music.”   

And the typeface used is called “Penny Lane,” inspired by the twentieth-century cast-iron signs displaying Liverpool street names and a nod to the city’s rich musical heritage. The Eurovision Song Contest 2023 will be held in Liverpool. The semifinals will take place on May 9 and 11, and the final—on May 13. 

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