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Kim Kardashian has shared new photos on Instagram as part of her SKKN lipstick ad campaign. The 44-year-old reality star wore silky ivory lingerie.

Her fans have given this photoshoot a thumbs up—although there were some who found it “outrageous.”

“Soft as silk, lightweight as butter, your new must-have matte shade is here. Shop Silk Matte Lip Color exclusively at SKKNBYKIM.com,” the caption read.

Last week, Kim announced that she was launching a new makeup product under her SKKN brand. Silk Matte, which comes in ten different and slightly different nude shades, costs $29.

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